KidKraft Launches Personalization Program for Wooden Toys & Children’s Furniture

FOR IMMEDIATE RELEASE

DALLAS, Texas (September 8, 2009) - KidKraft, a Dallas-based children’s furniture and toy manufacturer, will launch Personalization by KidKraft™ for its customers at the ABC Kids Expo trade show September 13-16, 2009. Personalization will be offered on more than 80 KidKraft products, including several new items being shown at ABC for the first time. Personalization by KidKraft™ uses colorfast embroidery thread and safe, CPSIA-compliant inks for printing.

“We are very excited about the launch of our Personalization by KidKraft™ program,” says Chris Light, vice president of sales. “We have the opportunity to take classic items and make them new with color choices and type styles that will match the look and feel of a child’s bedroom or play room.”

KidKraft will offer many of its bestselling items such as the Limited Edition Toy Boxes, 15 colors of Avalon chairs, upholstered rockers, Step ‘N Stores, train tables and select kitchens with up to 3 fonts, 5 colors and even graphic art images like hearts and dinosaurs.

“We are excited to be among the first in the personalization of children’s room accessories, and we’re proud to be the first to personalize toys such as play kitchens and dollhouses. And as always, we promise value, superior personalization and efficient lead time on orders,” says Matan Wolfson, Internet sales manager, adding “great things are happening at KidKraft, personalization and the launch of our new www.kidkraft.com.”

Brick & mortar retailers are also enthusiastic about personalized items. “The range of items is large and ordering will be easy,” according to Ilan Katz, retail sales manager. “If stores are looking for a way to differentiate themselves and make children feel special at the same time, this service answers that need.”

While most companies are cutting their lines and assortment during tough economic times, KidKraft is spearheading personalization for Holiday 2009, and new product categories will be offered in 2010.

Coupled with this effort, KidKraft is launching a new improved website alongside the personalization program on September 14, 2009. Dealers will be able to view the complete line of personalized items as well as submit orders via the new website, www.kidkraft.com.

About KidKraft, L.P.

KidKraft is a leading creator, manufacturer and distributor of children’s wooden furniture, imaginative toys, gifts and room accessory items. KidKraft was established in 1968, and has been a proven pioneer in the industry for 40 years, emphasizing creative design, excellent quality, dependability and competitive pricing. Thanks to integrity in leadership and an uncompromising commitment to quality and creative design, KidKraft leads and exceeds in the world of wooden toys.


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Contact Information

Carolyn Daniel

Marketing

KidKraft

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