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Cracker Barrel to Offer Exclusive Webkinz™ Pet


WEBWIRE

”Opossum” is first ever exclusive for plush toy phenomenon

LEBANON, Tenn. – With his soft pink paws and snout, and realistic detailing, Opossum is sure to win the hearts of many when he makes his debut exclusively at Cracker Barrel Old Country Store®. Opossum is the new ultra-soft plush toy from Webkinz™ and will be available only at Cracker Barrel starting on September 11th.

“It is a tremendous honor to be the first retailer that Webkinz™ has worked with to create and distribute an exclusive pet in this hugely popular collection,” says Cracker Barrel Merchandise Buyer Karen Smith. “We are very excited to offer this special pet to our guests and expect that we will be seeing many, many smiles as they cuddle him close.” Smith adds, “It’s even more exciting to know that Opossum will really come to life online when our guests enter their unique “secret code” at the Webkinz™ website and join an exciting virtual world with Opossum.”

Webkinz™ pets offer children the opportunity to play with their pets in Webkinz World, a safe online environment that offers educational games and the opportunity to earn KinzCash, which can be used to purchase real-life items such as swing sets and bedroom furniture to make a real-life home for the pet they cuddle every day.

“Webkinz™ pets are extremely popular,” says Howard Ganz, President and Founder of the Ganz Company,, which produces these toys and develops the online component for them. “We know Cracker Barrel’s guests appreciate unique and genuinely fun retail gifts and products. Opossum fits right in with that!”

Opossum will be available exclusively at all Cracker Barrel locations as of September 11th. In addition to Opossum, Cracker Barrel will continue to offer a variety of Webkinz™ pets such as Guinea Pig, Fox, and a signature Raccoon. Cracker Barrel has carried Webkinz™ pets since 2007.



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