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Fuji Xerox and Xerox Roll Out New Global Product Design


Entire Product Lineup to Highlight Unified Visibility and Operability

TOKYO – Fuji Xerox Co., Ltd. and Xerox Corporation will begin the worldwide introduction of a next-generation product design, based on the new Xerox brand identity adopted in 2008. The new design, which was developed by Xerox in cooperation with Fuji Xerox, will be applied first to the new ApeosPort-IV and DocuCentre-IV series digital multifunction devices, which will be launched on August 28 in Japan.

The new design will be universally applied to the Xerox brand product lineup worldwide, from digital multifunction devices to office printers and high-end production printers, as well as to operation screens of application software.

The main concepts for the new-generation product design include:

1. Visually friendly “3D Box” design that highlights the user operation area
2. Simple design form that subdues areas other than the operation area
3. User and IT friendly UI screen (also applied to software)
4. Presentation that embodies the spirit of the new Xerox brand identity

Through these changes, Fuji Xerox and Xerox are reflecting the spirit of the Xerox brand with exclusive and highly appealing design elements that differentiate the brand and its products not only in the marketplace but also in customers’ office settings where they are a daily part of simplifying the way work gets done.


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