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LG ARENA Wows the Mobile World by Hitting One Million Sales


Seoul, Korea .- LG Electronics (LG), a global leader and technology innovator in mobile communications, announced today that the LG ARENA (LG-KM900) multimedia phone has exceeded one million sales worldwide. The ARENA reached the milestone in just five months after debuting at the Mobile World Congress 2009 in February, reinforcing its stature as a premium handset.

“We live in an age when mobile phones are tools for entertaining and staying connected to the world. The ARENA was developed to draw on this trend and LG has reached the pinnacle in terms of functionality and user convenience, which has been reflected in consumer uptake,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Considering the swift sales success of the ARENA it is true that real innovation comes from customers, so we will keep going out of our way to gain their insights and reflect their needs in our products.”

In accordance with predictions from experts in the market, the ARENA rapidly broke the one million sales barrier after its announcement at the Mobile World Congress 2009 in Barcelona. This figure was achieved in five months after the commercial launch in April and puts it ahead of the sales of the LG Viewty phone (LG-KU990). The Viewty – a professional-level camera phone with a touchscreen – has gone on to sell more than eight million units worldwide since its launch in October 2007.

■ ARENA Contributed to a Sharp Rise in Sales in Europe
The LG ARENA is a premium mobile phone that packs a host of multimedia features and was launched to enormous demand. LG was deluged with pre-orders and requests for early release from various carriers and distributors in Europe. The ARENA is currently being sold in 53 countries across the globe and is seeing intense interest and orders from new carriers in France, Portugal, Romania and other countries.

LG sold almost five million units in Europe during the second quarter thanks to an enthusiastic response from consumers. This contributed to a 35-percent increase in sales compared to the same period in 2008 and provided a double-digit market share in major countries in Europe. LG is firmly securing a position as one of the top-three handset providers worldwide this year.

The LG ARENA has proven especially popular with media and sales staff in Germany and France. The phone packs Dolby and DivX technologies to provide an outstanding audiovisual experience. Moreover, LG’s 3D S-Class UI, which was unveiled with the ARENA, enables users to navigate and access content easier and faster than ever. These powerful multimedia features and intuitive user interface are recognized as driving forces behind the success of the ARENA.

■ Regional Product Strategy Generates Results
The LG ARENA also remains prominent in customer preference in Hong Kong where consumers are generally receptive to new mobile products. According to Germany’s largest market research firm, GfK (Gesellschaft für Konsumforschung), LG ARENA was the second highest-selling mobile product in July 2009.

Beyond the collection of multimedia features and 3D interface, LG ARENA’s wide range of colors and slim design has also attracted consumer attention. The ARENA is now available in colors such as grey, baby pink, and aqua blue to offer users more choices in addition to the glossy metallic black and silver schemes available at launch.

The black ARENA made quite a splash, especially among male consumers in Russia, the Middle East, and Hong Kong. With its luxurious look and feel and an exterior that’s as at home in the boardroom as it is on the catwalk, the black ARENA was a hit with style-conscious consumers.

The LG ARENA has not only proven popular with buyers, but has also gained awards from international experts. The phone picked up a Gold iF Design Communication Award in June for its intuitive and superior 3D S-Class user interface. In August, ARENA was awarded the European Green Mobile Phone 2009-2010 by the European Imaging and Sound Association (EISA) for its sustainable components and packaging.


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