Playboy Announces New License Agreement With H3 Sportsgear

CHICAGO -- Playboy Enterprises, Inc. (PEI) (NYSE: PLA, PLAA) announced today it has entered into an exclusive license agreement with H3 Sportgear to create a collection of men?s and women?s headwear, mittens, gloves and scarves, which will be available in retailers in early 2010.

?Headwear, mittens, gloves and scarves can really make a fashion statement, so we?re excited to partner with an industry leader, H3 Sportgear, to create a stylish line of men?s and women?s accessories,? said Adrianna Chinnici, vice president, licensing, Playboy Enterprises, Inc. ?H3 Sportgear is creating a unique line of products that are both practical and fashionable, and we are pleased to reveal the new designs to consumers in the coming months.?

The branded collection will feature products such as baseball caps, knit hats, skull caps, golf hats, headbands, mittens, gloves and scarves, and will retail from $9.99-$20.99.

?H3 Sportgear is thrilled to be partnering with Playboy, one of the most recognizable brands in the world,? said Scott Hines, president and CEO, H3 Sportgear. ?We are excited to launch the new line of products next year, and look forward to building a long and successful partnership with such an iconic lifestyle brand.?

For more information on Playboy-licensed products, please visit www.playboyenterprises.com, www.playboystore.com, and www.shopthebunny.com.

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About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms, DVD and radio. Through licensing agreements, the Playboy brand appears in more than 150 countries on a wide range of consumer products, entertainment locations and retail stores.

About H3 Sportgear
Founded in 1994, H3 Sportgear has since become recognized as a worldwide leading provider of Licensed and Custom headwear and apparel to both Corporate and Retail Markets. H3?s distribution spans all levels of retail. H3 develops strategic partnerships with licensors and retailers alike. They maintain a diverse portfolio of brands to compete in an ever-changing marketplace. H3 is committed to providing their partners with unparalleled products, on time delivery and exceptional customer service.