NDS Appoints Ezio Sanchez Ramos as Director of Sales, NDS Latin America

Highlights:

* Sanchez Ramos spearheads NDS’ business development activities in Latin America
* Appointment reaffirms NDS’ commitment to locating NDS sites nearer to prospective and existing customers

ABTA 09, Sao Paolo, Brazil - NDS, the leading provider of technology solutions for digital pay-TV, has appointed Ezio Sanchez Ramos as NDS Sales Director for Latin America. Sanchez Ramos is based in Sao Paolo, Brazil, and is a member of the EMEA and Latin American sales organisation run by Caroline Le Bigot, Senior Vice President, EMEA and Latin America.

Sanchez Ramos’ appointment reaffirms NDS’ commitment to deploy key staff closer to existing and prospective customers. Brazil was chosen because it is the largest potential market in Latin America for NDS.

In this new role, Sanchez Ramos will oversee all business development, sales and pre-sales activities in Latin America and will be responsible for identifying and developing new business opportunities in Latin America for NDS’ end-to-end pay-TV solutions in cable, satellite (DTH) and IPTV. Prior to joining NDS, Ezio held senior business development roles at Telefonica Brazil and Irdeto.

Commenting on the appointment, Caroline Le Bigot said: “We are committed to helping our customers transition to digital pay-TV solutions and the best way of doing this is to have experienced people on the ground. Latin America is an increasingly important market for us and Ezio Sanchez Ramos will play a significant role in helping us to better understand this region’s specific requirements so that we can better meet operators’ needs”.

Ezio Sanchez Ramos added: “This is a great opportunity to work in one of the world’s most exciting and fast-growing digital pay-TV markets. I am looking forward to leading NDS’ efforts in Latin America as we support pay-TV operators in the roll-out of new digital and interactive services to Latin American audiences.”

About NDS

NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 107 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway® which enables a host of advanced services for subscribers, has been deployed on 123 million devices. NDS DVR technology, centred around XTV™, leads the global industry with 21 million units deployed. (Deployment figures as of 30th June 2009).

Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.