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Motorola and Boost Mobile Encourage College Students to Pursue Their Musical Aspirations


25 contestants will earn the opportunity to learn from prominent music industry leaders during a Music Biz 101 Symposium in New York City

PLANTATION, Fla. and IRVINE, CA – February 27, 2006 – Have you ever wanted the chance to sit down and speak with major music executives about what it takes to achieve your music career goals?

Motorola, Inc. (NYSE: MOT) and Boost Mobile® today announced the co-sponsorship of Music Biz 101, a nationwide competition for college students with musical aspirations aged 18-26. Music Biz 101 offers “up-and-coming” music moguls the chance to win an all expense paid trip to New York City to attend the Music Biz 101 Symposium on Wednesday, April 19, 2006. Twenty-five winners will be granted the opportunity to interact with leaders in the music business representing talent management and representation, talent law, production, technology, labels, journalism and more. Winners will also receive a gift bag including the Motorola Boost Mobile i875 handset, with a built-in MP3 player and multi-media capabilities.

To date*, the following members of the music community have signed on to participate:

Jason Hirschhorn, Chief Digital Officer, MTV Networks
Lisa Spiritus, Entertainment Marketing Director - Music, Boost Mobile
Timbaland, Music Innovator, Producer and Recording Artist
?uestlove, Recording Artist, The Roots
Mimi Valdés, Editor-in-Chief, Vibe Magazine
Joe Levy, Deputy Managing Editor, Rolling Stone Magazine
Moni Wolf, Chief Design Officer for iDEN products, Motorola
Lee Abrams, Chief Programming Officer & Senior Vice President, XM Radio
Mona Scott, Co-Owner/President, Violator Management (50 Cent, Missy Elliott, Busta Rhymes, among others)
Will Griffin, President/CEO, Def On Demand
Marty Diamond, President, Little Big Man Booking (Agent for Pharrell, Coldplay and Franz Ferdinand)
Matt Middleton, Entertainment Lawyer for Chris Brown, Fabolous, Juelz Santana among others
Zeeshan Zaidi, Vice President, Digital Business Operations Group, BMG US Label
Chris Tetzelli, President, Music Today
Scott Richman, Vice President and General Manager for AOL City Guide, AOL Music
*Panelists are subject to change.

“Motorola not only has a long standing commitment to education and technology, but provides key experiences that tear down the barriers between music producers and music consumers,” said Peter Aloumanis, general manager, U.S. Markets Division, Motorola’s iDEN® Mobile Devices. “The Music Biz 101 competition combines both goals by helping aspiring music talent to network with the leaders and help make their dreams possible.”

“Boost Mobile believes strongly in the positive power and influence of music,” said Lisa Spiritus, entertainment marketing director - music, Boost Mobile. “The Music Biz 101 competition will provide students with the opportunity to interact directly with music executives to understand what it takes to get to the next level in their music career.”

Live Nation co-developed this custom branded music program with Motorola and Boost Mobile and is producing the Music Biz 101 Symposium and Contest. Live Nation is one of the world’s largest diversified promoters and producers of, and venue operators for, live entertainment events.

College students can visit from February 22, 2006 through March 19, 2006 to register[1]. Each student must submit a 500 word essay detailing his or her musical aspirations – whether it’s dreaming of becoming a recording artist or longing to be a music journalist – by answering a list of questions to qualify for the competition.

Entries will be judged by Motorola and Live Nation executives. The 25 winners will be notified during the week of March 27.

For more information on the Music Biz 101 Symposium and competition including official rules and regulations, please visit

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit

About Boost Mobile
Based in Irvine, California, Boost Mobile, LLC, a subsidiary of Sprint Nextel Corporation, (NYSE: S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is one of the fastest growing wireless services in the U.S. and now has more than two million customers the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost™ Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006. All rights reserved.


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