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Salesforce CRM Software Speculation; Industry Experts Propose a Change


SaaS programs such as Salesforce are being challenged in their ability to optimize data input

Sydney, Australia – August 10th 2009: Earlier this week Australian data management expert David Taber made speculations over SaaS CRM software, saying that no matter how good the program is, it can only be useful if the data put into it is relevant. While this suggests that businesses need to implement effective staff training in using software like that of Salesforce, developers are asking whether their CRM programs can be updated to help staff input more relevant information passively.

On the current SaaS and CRM market there are several programs aimed at large businesses, such as Salesforce and Microsoft Dynamics CRM, which work through an Intranet system to help staff work together and keep up to date using one easy and efficient platform.

Unfortunately for large businesses it is difficult to stop staff entering inaccurate data, but for smaller businesses there is a much simpler solution. Online CRM software developers WORKetc offer a low-cost alternative to programs like Salesforce. It is specifically designed to make sense in a small business environment by combining CRM with project management and billing to provide a total small business management solution.

"CRM software won’t work to the best of its ability if staff don’t use it in the way it’s intended” says Daniel Barnett, founder of the WORKetc Online CRM. “This is why we’ve spent time ensuring the features are easy to use and easy to teach to new employees. That way top quality data is entered into top quality software, to give results of an equal calibre”.

On the whole, it seems small business management teams and staff are happier with the service than they are with CRM software that has been designed for large businesses. WORKetc are also confident that their online CRM structure encourages employees to input relevant data by default. They expect to see a rise in sales and a shift within the SaaS market, with more smaller businesses turning to their total customer relationship management software.




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