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Data Cleansing Experts Enhance Disaster Response Measures


Consumer data specialists Tracesmart, renowned for helping both business and the consumer to trace people, have partnered with NeuStar to employ their UltraDNS service. Utilizing UltraDNS will greatly improve connection reliability from their Tracesmart Corporate and consumer services to their datacentres. The move forms part of the companyís disaster recovery program and their continued commitment to service quality and dependability.

Well regarded worldwide, NeuStar currently works with the likes of Tesco, SalesForce, Forbes, Oracle and My Space. With a reputation for technical superiority and service reliability, NeuStarís UltraDNS service was the ideal choice for Tracesmart as it employs an external domain name system spanning continents and housed in 6 data centres, ensuring continuous availability and speed. Using UltraDNS, Tracesmart will now be able to interchange between their datacentres much faster - a benefit that is of great importance for disaster recovery planning.

As part of the companyís larger business continuity plan, the UltraDNS implementation means that in the highly unlikely event that Tracesmartís core data centre fails due to a natural or human-induced disaster, the company can quickly switch to their backup datacentre. Discussing how their new approach will negate the impact of external physical catastrophes, Tracesmartís Technical Director, Paul Weathersby, commented,

ďThe new UltraDNS service will enable us to have a standby response to any possible disaster that impacts upon our primary datacentre. The new service will divert service traffic to our reserve datacentre; which means our consumer and business clients should experience as little service degradation as possible.Ē

The new implementation also adds further reliability to Tracesmartís services, such as their identity checks service, AML, which is used for anti-money laundering purposes. Additionally, the employment of the UltraDNS service will benefit Tracesmartís internal functions, as it means their corporate specialist staff will still have access to the various datasets needed for manual tracing and data cleansing in the event of the companyís core datacentre failing. From a customer standpoint, this will further benefit Tracesmartís corporate clients as it means their projects would have little or no additional delay in turnaround.


 trace people
 identity checks
 identity checks
 anti-money laundering
 Tracesmart corporate

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