Jinny’s Extensive Messaging and Media Suite Supports Melita Mobile

Proven and Cost-Effective Messaging and Media Solutions now Enhancing Melita Mobile’s Service Offering

DUBLIN, 28th July 2009 - Jinny Software, a leading global supplier of messaging and media platforms to mobile network operators, is supporting Melita Mobile in Malta through its suite of messaging and media solutions. Melita Mobile is a new mobile network in Malta, which offers voice and data services, and will now be utilising the power of Jinny’s messaging, media, routing & filtering and rating & charging solutions in its service offering.

Melita Mobile Ltd was established by Melita Plc, Malta’s leading provider in television, broadband and telephony services, which acquired a 3G mobile licence to establish a mobile network and offer voice and data services in the island country. Melita Mobile rolled out Malta’s third wireless communications network in early 2009 offering a full range of voice and data communications services.

Melita Mobile has implemented a complete suite of Jinny’s messaging and media solutions including its SMSC, MMSC, WAP Gateway, Ringback Tone Server, Real-time Charging Gateway, Missed Call Notification, VAS Application Suite (including SMS Push/Pull, Voting and a Media Download Engine), Message Router and Voice Mail System (VMS). This comprehensive range of solutions allows Melita Mobile to offer its subscribers the fullest set of VAS services within ambitious timelines.

Being new to the mobile market, Melita Mobile was seeking a trusted partner and able messaging provider to deliver these key systems in its new network. Previous experience and knowledge of the Jinny organisation combined with the cost/benefit ratio, flexibility and capability of the Jinny solutions were the key determining factors in securing this deal.
Melita Mobile is one of the first mobile operators in the world to integrate HSPA mobile broadband into a cable platform. With its investment of €40 million in a new, fully-fledged mobile network, Melita Mobile is Malta’s third full service mobile operator and a fully integrated quad player able to deliver four services from one source, with one monthly bill.
Simon Montanaro, Chief Technology Officer of Melita Mobile, said, “Melita Mobile’s aim is to pass on considerable savings to all our mobile customers. Our unique single-bill service has been extended to all four services including mobile usage. Melita’s belief is that service differentiation is critical in attracting and retaining subscribers in our market and our comprehensive range of VAS services is another string to our bow.”

Jinny’s Regional Sales Director for Europe, Fintan Supple, said, "We are satisfied that we have successfully implemented our messaging and media solutions and we are looking forward to forging a long-term relationship with Melita Mobile. We hope to assist them with their further market expansion and continued success in the markets of Malta and Gozo.

“This project success reinforces the position of Jinny Software as a trustworthy and reliable partner for delivering a complete and comprehensive VAS platform-set in aggressive timelines,” added Supple. “There is an increasing demand from MVNOs in mature markets and new entrants worldwide for turnkey solution delivery, comprising all VAS platforms and enablers.. Jinny has experienced accelerated marketplace traction due to its extensive VAS product portfolio and its proven ability to deliver and adapt quickly to customer requirements.”

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Notes to Editors

About Jinny Software - www.jinny.ie
Jinny Software enables mobile network operators to drive revenue, manage costs, retain customers and shorten time-to-market through a range of messaging and media solutions and services and a fully managed mobile advertising service. Jinny’s product suite includes highly efficient, future-proof core messaging platforms and ARPU-enhancing applications built on open and common architectures.

Jinny’s mobile advertising managed services team offers a fully-managed service to operators to implement their mobile advertising strategy. Jinny delivers the technical solution to implement mobile advertising, the commercial solution to handle relationships with agencies and brands, and comprehensive support on campaigns for design, management, and reporting.

Implementation, project management, support and training is provided by Jinny’s service teams located in Brazil, Ireland, Kenya, UAE, Panama and Malaysia.

Jinny Software operates from its headquarters in Dublin, Ireland, regional headquarters in Dubai, UAE, and sales offices in Sao Paulo and Kuala Lumpur. Jinny Software is a wholly owned subsidiary of the Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market (ACO.MI).

Melta Mobile Ltd – www.melita.com
Melita Plc is a joint venture between GMT Communications Partners, MC Venture Partners and locally based Gasan Group after the Gasan Group and Liberty Global Inc sold their stakes in a leveraged buy-out in July 2007.
Melita Plc launched its Cable TV services in June 1992 providing home entertainment to thousands of homes across Malta and Gozo. Melita now provides its services to over 100,000 homes and over 200,000 subscribers. In February 2005, Melita became the first digital TV provider on the Island and since then more than 40,000 subscribers have chosen Melita’s digital TV service.. Melita is also the leading broadband provider in Malta and in November 2006, Melita launched its own fixed-line telephony service, capturing approximately 19% of the residential telephony market in the process.
In February 2009, Melita launched its 3G mobile service with nationwide coverage, and signed on 10,000 new mobile subscribers in the first week.


For further information please contact:
Eithne Hynes/Barbara Murphy,
Marketing Department,
Jinny Software Ltd.,
29 North Anne Street,
Dublin 7, Ireland.
Tel: +353 1 887 2626
Email: info@jinny.ie

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Tim Guest

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Global Media & Analyst Relations

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