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Broadcom® Bluetooth® Technology Enables New LGE Digital Televisions to Interplay with Cell Phones and Wireless Headsets


--Wireless Transfer of Photos and Music from Cell Phones to the TV as well as Streaming Audio from the TV to Stereo Wireless Headphones Provides Enhanced User Experience

IRVINE, Calif. - Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced that LG Electronics (LGE) has integrated its advanced Bluetooth® technology into a new line of digital televisions (DTVs) that are now shipping. Broadcom® Bluetooth capabilities featured in these new LGE televisions enable an innovative and personalized user experience by allowing consumers to connect other devices, such as wireless stereo headphones and cell phones, to the TV set.

By enabling the cell phone and headset to interplay with the TV via Broadcom Bluetooth technology, LGE takes advantage of the existing ecosystem of Bluetooth devices to bring advanced audio streaming and digital media sharing features to consumers. Broadcom’s technology also positions the cell phone for future applications such as functioning as a TV remote control or a QWERTY keyboard input device for TV-based widgets and electronics commerce applications.

Additionally, Broadcom Bluetooth technology allows the new LGE TVs to act as a wireless docking station for MP3-enabled cell phones and portable media players (PMPs), allowing music and other audio to play over TV speaker systems. It also allows ’picture push’ capabilities that enable users to wirelessly move digital photos and other graphic files from Bluetooth-enabled camera phones to the LGE TV for viewing and sharing.

“Consumers are continuing to discover that Bluetooth is much more than just a wireless headset, with the technology rapidly gaining adoption in digital televisions,” said Fernanda Summa, TV Product Manager, LG Electronics. “Broadcom Bluetooth technology provides the right combination of features and performance for embedded and consumer electronics applications, delivering advanced multimedia capabilities and low power consumption driven by Broadcom’s expertise in mobile handsets.”

Wireless Technologies Changing Digital TV Experience

The Bluetooth ecosystem continues to expand, bringing relevance to the technology far beyond the traditional mobile phone/hands-free headset applications for which it is best known. Bluetooth connectivity enables viewers to leverage common DTV features, such as high-end speaker systems and large format display capabilities, to enjoy media content stored on their MP3 players and mobile phones (with digital photo capabilities) while also allowing viewers to privately enjoy high quality sound streamed to headphones without cords or wires. Broadcom estimates that the total available market (TAM) for embedded Bluetooth solutions will be more than 938 million units by 2012.

“The increasing adoption of Broadcom Bluetooth technology into digital televisions and other consumer electronics devices is driving an emerging connectivity ecosystem, allowing existing products with Bluetooth connectivity like cell phones and wireless headsets to play new roles,” said Craig Ochikubo, Vice President & General Manager of Broadcom’s Wireless Personal Area Networking line of business. “Broadcom is helping to drive this trend and we look forward to our continued collaboration with LGE to transform consumer interaction with these devices.”

Broadcom Bluetooth Technology

Having shipped over one billion Bluetooth products, Broadcom offers the broadest family of Bluetooth silicon and software solutions for mobile phones, PCs, wireless headphones and headsets, peripherals, gaming and other applications. Broadcom’s Bluetooth solutions are widely recognized in the industry as the most broadly deployed and feature-rich solutions. The world’s largest manufacturers of consumer electronics, mobile phones and personal computer products rely on Broadcom Bluetooth technology to provide their customers with a unique, intuitive and rich user experience, increasingly free of wires and cables.

Additionally, Broadcom offers the most complete Bluetooth software in the industry, maintaining end-to-end integration of its protocol stack, application profiles, and audio enhancement and processing algorithms.

With the increasing availability of Internet-based video and other digital content, many CE vendors are also adding Wi-Fi® to provide easy access to multimedia content on digital TVs, set-top boxes and Blu-ray Disc® players throughout the home. Broadcom has integrated its wireless hardware and software into several of its industry-leading video platforms to accelerate the development of connected consumer electronics.

About Broadcom

Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry’s broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(®).

Broadcom, one of the world’s largest fabless semiconductor companies, with 2008 revenue of $4.66 billion, holds more than 3,450 U.S. and 1,350 foreign patents, and has more than 7,350 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia.

A FORTUNE 500® company, Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at

Cautions regarding Forward Looking Statements:

All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management’s beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as “anticipates,” “expects,” “intends,” “plans,” “predicts,” “believes,” “seeks,” “estimates,” “may,” “will,” “should,” “would,” “could,” “potential,” “continue,” “ongoing,” similar expressions, and variations or negatives of these words. Examples of such forward-looking statements include, but are not limited to, the size of the consumer electronics market incorporating Bluetooth, the direction of the Bluetooth adoption trend, the demand for consumer electronics products, and our position in that market. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

Important factors that may cause such a difference for Broadcom in connection with Broadcom Bluetooth technology include, but are not limited to

-- the rate at which our present and future customers and end-users adopt Broadcom’s Bluetooth technologies for consumer electronics applications;
-- trends in the wireless networking markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations;
-- the gain or loss of a key customer, design win or order;
-- the volume of our product sales and pricing concessions on volume sales;
-- our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; and
-- competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products.

-- Additional factors that may cause Broadcom’s actual results to differ materially from those expressed in forward-looking statements include, but are not limited to the list that can be found at

Our Annual Report on Form 10-K, subsequent Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement, except as required by law.

Broadcom, the pulse logo, Connecting everything, and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.


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