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New Web Based Business is Born


On July 22, 2009 owner Cheryl Matthynssens opened her business for S&C Marketing on the web. The new website is When asked why she chose this name, Cheryl answered, I believe that success and happiness takes a balance in ones life to give the freedom we all wish for. As such, Balanced Freedom was born. Like many people opening a web based business, Cheryl has her share of fears. Some of the common fears she shared was would she find the right marketing niche and would her business guarantee the repeat income she is hoping for. Balanced Freedom is focused on helping entrepreneurs market and promote on the internet in a format that allows that mobile freedom that so many people dream of having one day. I choose to go the route of an international business rather than limiting myself to a local product. In this time of recession in the world, it seemed a smart move. She is not alone; thousands of people are turning to the internet in this hard economic period to supplement their income. When asked what she recommended people look for, this is what Cheryl shared. Find a company that has training as part of the start up. You dont want to get into a business and then find out you have to put out a great deal of funds just to learn about your product or your web store. The second thing you want is something that has either a residual base or a repeat business. It is a lot of work to drive people to your store and more so if they only ever purchase from you one time. If you would like more information, Cheryl can be contacted through her website or at


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