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Motorola unveils moto tag: a tracking solution designed to work anytime, anywhere

The newest addition to Motorola’s ecosystem combines precision tracking technology and privacy safeguards from Google for a new tracking solution


From keys and wallets to luggage, moto tag allows users to find the whereabouts of their tagged items so they have more peace of mind. The moto tag was specifically built to work seamlessly with the expansive reach of Google’s Find My Device network, allowing users to pinpoint the exact location of tagged items through the Find My Device app from nearly anywhere in the world.1 When paired with an Ultra Wideband supported Android smartphone, like the motorola edge 50 ultra, the moto tag also offers improved precision tracking⁴.

Moto tag also features a dedicated multifunctional button. A simple press rings the user’s smartphone helping them easily find a misplaced device. Another useful function is the ability to use the tag as a remote to capture photos on a Motorola phone, making it easy to get the perfect shot without needing to hold the phone or use a timer. This feature works with any Android phone and is particularly useful when snapping photos with the new motorola razr family in flex view.¹

Privacy is top of mind with the moto tag. That’s why it works with the secure by default and private by design Find My Device network. User location data is end-to-end encrypted, which means only the tag owner or anyone whose owner has shared the tag within the Find My Device app can view the tag’s location. Leaning on Google’s expertise in privacy and security, the moto tag is also compatible with automatic unknown tracker alerts across Android and iOS to help keep users safe from unwanted tracking. Users also have the option of running a manual scan at any time to check for any unwanted tags following them.

“Find My Device is a truly unique experience for Android users thanks to our open ecosystem that gives people the freedom of choice and a crowdsourced network of over a billion devices to help find your lost or misplaced items and devices no matter where they are,” said Erik Kay, Vice President of Engineering at Google. “We are proud to work with partners to help make finding your belongings simple and seamless on Android.”

For a seamless setup experience, once a new moto tag is powered on and near the user’s smartphone, it’s simple to quickly pair the tag to their device using Google Fast Pair. From there, users can take advantage of several customizable options available in the moto tag app including changing tag names, adjusting alert volumes, checking battery life and more.

Moto tag’s sleek silhouette was designed specifically to fit perfectly with most third-party accessories already on the market so that users can easily attach it to all their valuables. Plus, its robust IP67 design helps ensure durability against dust, dirt, and fresh water immersion up to 1 meter for up to 30 minutes³, making it suitable for any adventure or daily commute. Users can also have peace of mind knowing that the moto tag’s CR2032 battery is engineered to last an entire year on a single charge² and is easily replaceable, making it a reliable and durable tracking solution.

The moto tag will be available in the coming months in select markets. For more information on local availability, please reach out to your local PR representative.

Legal Disclaimers

MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. Google and Android are trademarks of Google, LLC. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Motorola is under license. All other trademarks are the property of their respective owners. © 2024 Motorola Mobility LLC. 

¹Find My Device network requires location services and Bluetooth to be turned on. Requires cell service or internet connection. Works on Android 9+ and in certain countries for age-eligible users. Must be within 100 meters of any Android device.

²All battery life claims are approximate and based on the median user under optimal network conditions. Actual battery performance will vary and depends on many factors including signal strength, network and device settings, temperature, battery condition, and usage patterns.

³Water immersion, dust and splash resistance. Tested under controlled laboratory conditions, the product is water, splash, and dust resistant to a rating of IP67 (IEC 60529) and can be submerged up to 1 meter in still, fresh water for up to 30 minutes.  Resistance will decrease as a result of normal wear. Not designed to work while submerged underwater. Do not expose to pressurized water, or liquids other than fresh water. Designed to provide protection against the ingress of solid foreign objects of size bigger than 1 millimeter. Not waterproof or dust proof. For more, see the User Guide

⁴UWB precision requires supported Android phone;  UWB available upon future Android integration by Google.

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