Pinterest’s new ‘body type ranges’ deliver better and more inclusive search results

Pinterest is launching an innovative new tool, body type ranges, which gives users the choice to self-select what body types are featured in their search results for women’s fashion and wedding ideas. This is a major step in creating the most inclusive place online to search, save and shop.

Pinterest believes that inspiration starts with inclusion. Body type ranges put the power of choice in the hands of Pinterest users: when users search for women’s fashion or wedding inspiration, they will be prompted with a visual cue to select between four body type ranges to deliver customised search results that better reflect how they see themselves. Pinterest will roll out this feature more widely later this year, including for men’s fashion.

Body type ranges are part of a broader effort to develop AI-powered technology that is additive rather than addictive. The tool is powered by Pinterest’s patent-pending innovation, body type technology, which uses shape, size and form to identify various body types in over 3.5 billion images on the platform.¹ 

‘Pinterest is a visual discovery platform and we want users to be able to see themselves reflected in their search results,’ said Sabrina Ellis, Chief Product Officer at Pinterest. ‘That’s why we are leveraging AI to bring greater inclusion to our product design. Body type ranges increase representation on the platform and give Pinterest users more intentional choice and control over what they see on Pinterest. We have already seen that people who use body type ranges had a 66% higher engagement rate per session on Pinterest than those who haven’t used the tool.’²

Our research shows that Pinterest users want to see diverse content on our platform by homing in on searches with our inclusive tools³, such as skin tone ranges and hair pattern search. With almost half a billion people coming to the platform to search, save and shop every month⁴, Pinterest is focused on creating an online experience that reflects the diversity of its global users. Since 2018, Pinterest has been an industry leader in building products to promote inclusive experiences. 

As part of the body type ranges launch, Pinterest will feature several size-inclusive brands on our search landing page. This curated shoppable content will highlight brands including Eloquii, Ganni, Mara Hoffman, Osei Duro, Gia / Irl and more

How to use body type ranges:

1. Open the Pinterest app

2. Select the search icon

3. Type into the search bar (e.g. ‘autumn outfits’) 

4. Click body types at the top of the search results

5. Select from a range from 1–4 body types 

How to save your body type ranges selection to your device: 

1. When you select the same body type range twice, Pinterest will prompt you with a modal asking to save this selection for similar searches.

2. Select ‘Okay’ to save the selection on your device.

Body type ranges for women’s fashion and wedding-related content search is available in the US and is currently being tested in Canada. Body type ranges will roll out to men’s fashion later this year, and to new verticals and additional international markets on an ongoing basis.