The Power of Promotional Products
A groundbreaking new global study shows that Promotional Products remain a high-impact, cost-effective ad medium allowing even small companies to achieve as high an ROI as major corporations.
Marketing expert Andrew Bloom from www.asbmarketing.com said branding your logo onto the right promotional products is an essential part of the marketing mix often overlooked by business owners.
“If you compare spending $5000 on a print ad compared to $5000 of targeted promotional products you will end up with a suite of products that actually makes your customers feel good about your company”, said Mr Bloom.
The ASI (Advertising Specialty Institute) study results show promo products are consistently popular and persistent, with most people owning about 10 items they generally keep for six months, a far longer time period than any other form of advertising.
Mr Bloom stressed the importance of dealing with a qualified promotional products expert to determine the best product solutions for your organisation.
“Promotional products can be used in so many facets of business - from employee retention to trade show exhibitions, client gifts, corporate sport events, sponsorships and so much more”, he said.
“The economic value of rewarding staff for their service, as opposed to the cost of hiring and retraining, pays for itself over and over.”
“Business owners are often time poor and there’s no need to spend hours on the internet hoping to find the perfect or cheapest product. A good promotional products expert will do all the hard work for you and come up with the right solutions for your business”.
Mr Bloom says the most important factors for any promotional product campaign must include:
● Understanding the medium: planning is imperative to maximise your marketing dollar
● Select the right product for your needs: the possibilities are endless so this is where a qualified promotional products marketing advisor can help, guiding you to a range of products that fit your goals, budget, message and time frame
● Distribution: whether it’s a trade show giveaway or a corporate gift to key decision-makers, make sure the right people receive your product.
Companies who wanted more information on promotional products could learn more at www.asbmarketing.com or by calling (08) 9477 6888.
About Andrew Bloom
With a 21 year career in the promotional product industry as managing director of ASB Marketing, Mr Bloom is one of Western Australia’s leading promotional product experts and sits on the Australasian Promotional Products Association national board.
High resolution images and interview available on request
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- Melissa Jakszewicz
- ASB Marketing
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