News by Industry
Advertising / Marketing
Releases published in the last 30 days.
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- UPS Capital Improves C.O.D. Services to Help Small Businesses Manage Cash, Customer Relationships
- 12/5/2013 10:55:17 AM
- UPS Capital® Corporation, a business unit of UPS® which helps customers manage risks and protect finances, today announced a new service, UPS Capital C.O.D Delayed Deposit. The service is designed to improve how and when companies that accept C.O.D. can deposit their customers’ checks. This new service provides a safe, secure, technology-based solution to control the timing of …
- Event Marketing Solutions: Using Brand Power for Event Marketing
- 12/5/2013 5:29:40 AM
- The Marketer recently discussed a move by Austrian brand Motif to launch a range of wines labelled with colour and patterns to communicate its characteristics. This may come as no big surprise, but when you include the fact that the labelling was absent of words, then this becomes a pretty radical approach. It’s commonly known that we process visuals 60,000 times faster …
- Telstra signs new partnership with Football Federation Australia (FFA)
- 12/5/2013 2:55:23 AM
- Telstra and Football Federation Australia (FFA) have announced a new partnership which will see Telstra customers enjoy free ticket upgrades, access to pre-sale tickets to selected Hyundai A-League matches and the chance to win a ‘money can’t buy’ experience from today. Telstra’s partnership with FFA is the latest addition to Telstra’s THANKS loyalty program which offers a …
- Nestlé and OgilvyOne debut CRM programme for Nescafé Dulce Gusto in SEA
- 12/4/2013 9:12:31 AM
- Nestlé is attempting to drive its Nescafé Dolce Gusto brand deeper into the Singapore psyche with its first ever CRM programme in Southeast Asia. Having leveraged social media better than almost any other brand in Singapore, Nescafé Dolce Gusto is now adding Customer Relationship Management (CRM) to its sales arsenal. Nescafé Dolce Gusto consistently tops social edia …
- Award Winning Promotional Products in Perth
- 12/4/2013 9:10:52 AM
- ASB Marketing managing director Andrew Bloom has been selected from more than 100 applicants to win Business Person of the Year at the 2013 Belmont Small Business Awards held last week. Mr Bloom’s business ASB Marketing with 12 staff operates a showroom out of Belmont and supplies branded promotional merchandise to all sectors of the business community. “We run a …
- Widen Your World
- 12/4/2013 9:08:53 AM
- Turkish Airlines now makes the whole world more accessible for its passengers by flying to nearly 200 international destinations. In recognition, it has adopted a new branding that emphasizes its global reach. In recent years, Turkish Airlines has greatly expanded its place in the global aviation community by a series of large-scale aircraft orders, continual network …
- Event Marketing Solutions: Why Experiential Marketing Makes Brand Sense
- 12/4/2013 6:07:13 AM
- At Event Marketing Solutions, the daily discussions revolve around developing event marketing campaigns, using bespoke exhibition trailers, that really strike a chord with target audiences, and drive them to engage deeper with a brand. It is part and parcel of EMS’s everyday business, so the recent reports about research that looks at the metrics of brand engagement were …
- Moncur Associates Relocates to Expanded Metro Detroit HQ
- 12/3/2013 6:35:47 PM
- DETROIT (December 3, 2013) – Digital branding agency Moncur Associates has officially opened the doors to its expanded headquarters in Southfield, MI. While other companies flock to downtown Detroit, CEO David Moncur was inspired by Southfield’s City Centre revitalization plans. “Southfield’s ambitions parallel our own,” said Moncur. “As a company, we’ve grown by …
- Critically Acclaimed Roman Polanski Releases New Film: Venus in Fur
- 12/3/2013 2:00:00 PM
- R.P. Productions is proud to announce the opening of Venus in Fur, a drama starring Emmanuelle Seigner and Mathieu Amalric, and directed by Roman Polanski. Released November 8, 2013 in Poland, the film is already making waves. Venus in Fur is the story of Thomas Novacheck, a writer and director of a new play, an adaptation of the 1870 novel, Venus in Furs. As he is on the …
- The People Store Founder and President Rebecca Shrager Celebrates Thirty Years of Success
- 12/3/2013 10:00:00 AM
- Thirty years ago, with just a chair, a desk, and a phone, Rebecca Shrager had a dream to start a talent agency that valued “real looking” people. Now, in 2013, The People Store celebrates its 30th anniversary as the most successful talent agency in the Southeast. “Even after 30 years, every day is a new adventure. That’s what I love about this business.” says Shrager. When …
- NBCUniversal dominates ad sales using SAS® Analytics to predict ratings, optimize bundles and pricing
- 12/2/2013 9:57:52 AM
- The world’s largest media-advertising organization doesn’t just amass mountains of data from broadcast, cable and digital properties. NBCUniversal puts it to good use, analyzing data with SAS® to ensure that ads are generating maximum profit and also performing better for clients. "As we’ve grown and acquired various companies, we can no longer operate as independent …
- EXHIBITOR Magazine’s International Exhibiting Survey: More U.S. Companies are Exhibiting Globally
- 12/2/2013 8:00:00 AM
- ROCHESTER, MN – December 2, 2013 – EXHIBITOR Media Group , the award-winning leader in trade show and corporate event marketing education , today announced the results of EXHIBITOR magazine’s 2013 International Exhibiting Survey, which indicate that U.S. companies are crossing borders to increase sales, generate brand awareness, and cultivate relationships with foreign …
- New Campaign Challenges The World To ’Dare To Be Brasilian’
- 12/2/2013 3:08:21 AM
- In a country known for turning football into an art form, Nike celebrates the Brasilian style of play with the launch of ‘Dare to be Brasilian’. The heart of the campaign is a short film featuring Neymar, Thiago Silva, David Luiz, Paulinho, Bernard, and members of the coaching staff, including Luiz Felipe Scolari (Felipão), which highlights the players’ unique styles and …
- George Webb Restaurants has collaborated with Torke Coffee Roasting Company to develop the New George Webb Premium Blend Coffee
- 11/29/2013 1:52:17 PM
- Maikel Correa, Executive Chef of George Webb Restaurants, set out to create a delicious new blend for George Webb customers to enjoy. The first step was finding a partner who had the experience to develop a great blend and that they trusted to deliver a consistent product. “We are committed to sourcing as much as we possibly can locally. Using fresh Wisconsin ingredients is …
- And the winner is...
- 11/29/2013 4:05:13 AM
- The team won Best International Campaign for Lloyd’s Underinsurance Report at the 2013 CorpComms Awards, held last night at the Troxy in London. The research, published in 2012 was described as "detailed and effective" by the panel of judges and beat off strong competition from a shortlist of global brands including InterContinental Hotels and Proctor & Gamble. On the …
- A world of inspiring new horizons
- 11/29/2013 2:25:25 AM
- From November 25, 2013, Lufthansa’s "#inspiredby" social media campaign will offer new perspectives to keen travelers and Lufthansa fans. On YouTube and Facebook, globetrotters and Lufthansa crew alike will be posting accounts of inspirational events experienced on their travels. And it’s all about the people! Lars, for example, who competed in the Iron Man on Hawaii. Or Anne, …
- Bloated Chinese auto market gives rise to the super savvy shopper
- 11/28/2013 11:07:40 AM
- When it comes to buying a new car, China is creating a new breed of savvy shopper eager to find the best deal. As customers wise up to the saturated market – there are now 379 car brands in China, up from just 64 ten years ago – international brands are being forced to radically re-think how they approach cash-rich Chinese shoppers. Over three quarters (77 per cent) of …
- It’s Official: South Africa is Priceless!
- 11/28/2013 7:36:47 AM
- MasterCard, http://newsroom.mastercard.com, has introduced the Priceless Africa campaign to South Africa, bringing the global Priceless Cities programme to Africa for the first time. Dedicated to bringing consumers closer to their passions while celebrating the spirit of Africa, the popular campaign offers a collection of special discounts and rare experiences, curated …
- Understand Wine Labels with LabelsPlus
- 11/27/2013 8:50:35 AM
- Thankfully help is at hand. The LabelsPlus team eat, sleep and breathe labels, but we also enjoy the odd drop of wine. Knowing a little about the sort of wine that you’re looking for, and the ways that those winemakers communicate with their customers, will help you to find the right vintage for you; and ensure that there aren’t any unwanted surprises once you pop the …
- 918 Spyder and 911 Carrera models secure wins in the Auto Trophy 2013 awards
- 11/26/2013 7:46:20 PM
- Sportscar manufacturer Porsche has emerged as a triple winner in the Auto Trophy 2013 awards: Around 100,000 readers of specialist magazine “Auto Zeitung” voted the Porsche 918 Spyder1) into the top spot in the “Super sportscar” category. The 911 Carrera2) was granted a double victory by readers: The 911 Coupé model won in the “Sportscar” category, while the 911 Cabriolet …
