Modiv and Motorola Deploy Personal Shopper Solution to 250 Stop & Shop Company Stores Under the Brand Name “Scan It!”
Scan It! delivers increased savings and significantly improves the shopping experience
QUINCY, MA and HOLTSVILLE, NY – Modiv Media (www.modivmedia.com), the “moment of decision” media company, and Motorola, Inc. today announced that the Stop & Shop Supermarket Company is now using a personal shopper solution in 250 Stop & Shop and Giant Food stores. Branded as “Scan It!” at Stop & Shop and Giant supermarkets, Modiv Shopper, powered by Motorola’s MC17 mobile computer, delivers relevant coupons and promotions based on individual shopping histories and enables customers to scan and bag their items while they shop.
Nearly one million shopping trips are now completed each month using the joint solution (Scan It!) at Stop & Shop and Giant stores, and more than 50 brands have run paid campaigns.
"One of our key goals at Stop & Shop is to increase customer loyalty, and our ongoing partnership with Modiv Media and Motorola has played an important role in this effort,” said Bob Anderson, Director of Customer Relationship Management at Stop & Shop Supermarket Company. “Scan It! allows Stop & Shop to differentiate itself from the competition, by producing a superior shopping experience that results in increased savings for our customers.”
A recent study released by Miller Zell affirms Modiv Media’s assertion that more shoppers are making purchase decisions when they get to the store and are in the aisle. The study of 1,000 U.S. shoppers showed that 91 percent make unplanned purchases, and 51 percent of those unplanned purchases happen in-aisle.
How Scan It! Works
As shoppers enter the supermarket, they scan their loyalty card and pick up a Scan It!-branded Motorola MC17 mobile computer. The mobile computer display presents exclusive special offers and promotions to customers, based on their purchase history and current shopping behavior. The system tracks the shopper’s progress through the aisles and presents money-saving coupons and promotions as the shopper nears those products. Customers select their items, scan them, and bag them in the cart. Purchases are automatically totaled, and the customer can pay for them quickly at a self-checkout station.
“Motorola’s deep heritage in the retail industry is demonstrated in our continued ability to provide customers with innovative solutions that enhance the consumer experience while increasing brand loyalty,” said Frank Riso, Senior Director of Global Retail Solutions, Motorola Enterprise Mobility Solutions. “Our relationship with Modiv Media enables us to provide shoppers in 250 Stop & Shop stores with real-time information to make better-informed purchase decisions, while enabling brands to reach customers at the moment of decision.”
“In-store marketing is a strategic weapon in retail and Modiv Shopper is a highly effective way for brands and marketers to reach customers at the right place and the right time,” said Paul Schaut, Modiv Media Chairman and CEO. “Stop & Shop is leading the way in delivering solutions that improve the shopping experience.”
About Modiv Media
Modiv Media provides the first multi-touchpoint, in-store media network that enables marketers and retailers to boost loyalty and sales, while saving money and time for consumers. Based in the Boston area, Modiv Media makes it easy for marketers and retailers to deliver relevant offers and promotional messages when consumers are at their “moment of decision.” Retailers utilizing Modiv Media include Stop & Shop Supermarkets, Giant Eagle, Giant Food, Ukrop’s Super Markets and Roche Bros. Modiv’s in-store media network features promotions from dozens of leading brands including Coca-Cola, Unilever, ConAgra and Proctor & Gamble.
Modiv Media Inc. is privately held and based in the Boston area. To learn more, please visit www.modivmedia.com.
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.
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