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SiBEAM, Inc. Expands Operations with Additional Sales and Marketing Partners for Europe and the United States


Leading Developer of WirelessHD™ Technology for High Definition Multimedia Connectivity Broadens Worldwide Sales and Marketing Coverage

Sunnyvale, California, November 17, 2008 – SiBEAM, Inc. the leading innovator of 60GHz millimeter wave (mmWave) semiconductor solutions and developer of high-speed wireless communications platforms, today announced that SC Cubed and HY-LINE Computer Components Vertriebs GmbH have signed on as manufacturer representatives in North America and Europe, respectively. As part of the planned overall expansion of SiBEAM’s sales and marketing efforts, SC Cubed has been selected to sell and market SiBEAM products in the Southern California region while HY-LINE Computer Components Vertriebs GmbH, has been selected to represent and distribute SiBEAM products for Germany, Austria, Switzerland, Turkey and Eastern Europe.

“It’s an exciting time for SiBEAM. Wireless A/V is a growing market and we have the only standards-based product available that solves the bandwidth problem for true uncompressed and lossless full HD video, audio and data”, said John LeMoncheck, SiBEAM President and CEO. “With the release of our wireless semiconductor solutions with OmniLink60™ technology and the signing of these firms who have consistently provided world class field coverage, we can better serve the needs of our growing customer base by leveraging the skills and relationships that already exist at HY-LINE and SC Cubed.”

SC Cubed and HY-LINE are highly specialized in marketing leading edge technology to consumer electronics and personal computer manufacturers. Both companies are also highly regarded for semiconductor and computer component sales performance as well as for their application-specific sales engineering expertise.

HY-LINE, founded in 1988, represents more than fifty suppliers and consists of several stand-alone sales organizations focusing on application specific segments offering state-of-the-art components and systems. Each division is made up of application-oriented specialists.

“We are delighted to represent SiBEAM’s WirelessHD™ multimedia solutions,” said Werner Zieboll, President of HY-LINE Computer Components. “We have not seen anything quite so promising in the entertainment networking category since HDMI. With our sales and application engineers already trained as specialists in WirelessHD™, we are eager and prepared to offer expert advice and support.”

Southern California System Component Sales Company, SC Cubed, was founded in 1980 by three industry veterans. Operating from three regional sales offices with field application and sales engineers, distribution sales managers, and sales support personnel, SC Cubed excels at targeting the many leading U.S. electronics giants located in the Southern Californian region.

“At SC Cubed, we are committed to maintaining a line card that allows us to focus on semiconductor product lines in new markets with high growth potential,” said Bob Dwyer, President of SC Cubed. “We see great promise with our new partner, SiBEAM, and their wireless products for home multimedia networks which provide every day consumers a new way to experience high quality home entertainment.”

Since the founding of the company in 2004, SiBEAM has grown to include its headquarters in Sunnyvale, California with offices in San Diego, Seoul and Tokyo.

About SiBEAM
SiBEAM is a fabless semiconductor company and founding member of the WirelessHD™ Consortium. A pioneer in developing intelligent millimeter wave technologies for wireless communications, SiBEAM is the first to build 60GHz chipsets using standard CMOS technology. The first applications for the company’s innovative technology are based on the WirelessHD™ specification for home multimedia content delivery and A/V connectivity. SiBEAM is a global leader in driving the architecture and semiconductor implementation for the distribution and presentation of high-definition content in the consumer electronics and personal computing markets. Solutions for wireless personal area networks (WPAN) and automotive will follow. The company was founded in 2004 and is headquartered in Sunnyvale, California, with offices in San Diego, Seoul and Tokyo. For more information please visit:


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