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Delta Employees and Customers Take Flight for the Fight to Find a Cure for Breast Cancer


Delta’s signature Pink Plane continues fourth year of flight; pink lemonade sales on flights worldwide continue to benefit partner, The Breast Cancer Research Foundation® (BCRF); new, limited-edition Pink Dress for flight attendants debuts

Delta donates 250 SkyMiles to BCRF every time a customer books a flight or checks in online at through Oct. 31, 2008

ATLANTA – Throughout October, Breast Cancer Awareness Month, Delta Air Lines (NYSE: DAL) employees and customers will again partner in the fight to find a cure for breast cancer. In addition to pink product sales and onboard donations, the airline is offering online customers a new SkyMiles bonus and a matching SkyMiles donation to benefit The Breast Cancer Research Foundation (BCRF), a nonprofit organization dedicated to funding innovative clinical and translational research to find ways to prevent and cure breast cancer.

“This is the fourth year Delta employees and customers worldwide join together in support of The Breast Cancer Research Foundation, an organization that devotes itself, with unwavering determination, to the mission of achieving prevention and finding a cure for breast cancer,” said Joanne Smith, senior vice president of In-Flight Service and Onboard Product. “Our employees and customers continue to show their passion and commitment to this fight, raising nearly $1 million during the last three years alone through pink product sales and donations made on board. We look forward to another successful year.”

Beginning today and new this year, Delta will donate 250 miles to BCRF through Oct. 31, 2008 every time a customer books a flight or checks in online at Delta SkyMiles members also receive an additional 250 bonus miles. Customers can register at

Throughout Breast Cancer Awareness Month, Delta will sell its signature pink product – pink lemonade – on all Delta flights worldwide for $2 per glass with net proceeds benefiting BCRF. Delta will accept donations from passengers onboard with all proceeds benefiting BCRF. In addition, Delta flight attendants will don pink, including a limited-edition Pink Dress, patterned after Delta’s signature Richard Tyler-designed Red Dress and created to be worn exclusively during the month of October. Delta’s in-flight and airport customer service employees will also be able to purchase and wear pink turtlenecks, ties and pocket puffs with net proceeds benefiting BCRF. All employees will have the option to purchase specially-designed 2008 Delta and BCRF tee-shirts with some employee workgroups also pairing the tees with jeans each weekend during the month for a $5 donation to BCRF.

Since 2005, when Delta’s signature pink-and-white Boeing 757 first took flight, Delta has raised nearly $1 million for BCRF through donations from customers, employees and The Delta Foundation, the airline’s charitable organization which supports the communities where Delta customers and employees live and work worldwide. Last year alone, Delta-related efforts raised $500,000. Since 2006, nearly 40 million miles have been donated to BCRF through the generosity of Delta’s SkyMiles members and the SkyWish program.

The distinctive aircraft, which has flown more than 10,000 miles throughout the United States, Latin America and the Caribbean to generate awareness for the cause, features BCRF’s trademarked pink ribbon logo on the tail of the aircraft and adjacent to the boarding door.

Delta Air Lines operates service to more worldwide destinations than any airline with Delta and Delta Connection flights to 290 destinations in 60 countries. Delta has added more international capacity than any major U.S. airline during the last two years and is the leader across the Atlantic with flights to 44 trans-Atlantic markets. To Latin America and the Caribbean, Delta offers 288 weekly flights to 42 destinations. Delta’s marketing alliances also allow customers to earn and redeem SkyMiles on more than 16,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 500 worldwide destinations in 105 countries. Customers can check in for flights, print boarding passes, check bags and flight status at

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2008, nearly $35 million will be awarded to 166 scientists across the United States and in Australia, Canada, Latin America, the Middle East, and throughout Europe. And for the seventh consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit or call 1.866.FIND.A.CURE.

Terms and Conditions

Beginning 9/15/08 and ending 10/31/08, U.S. residents may register to enter the “Every Mile Matters” promotion. To register, visit and provide your Delta SkyMiles® number. If you do not have a SkyMiles number, you may obtain one at no cost at, or you may provide your name and email address in order to register for the promotion. Once registered, with each ticket purchased at and with each online check-in transaction completed during the promotion period, The Breast Cancer Research Foundation (BCRF) will receive a donation of 250 bonus SkyMiles. Once registered, with each ticket purchased at and with each online check-in transaction completed during the promotion period, SkyMiles members will also receive a credit of 250 bonus SkyMiles. A qualifying online check-in transaction includes checking in for any flight online at or checking in using Delta’s Mobile Check-in. Note: Non-SkyMiles members registering for this promotion must provide the email address associated with their ticket purchase to qualify.

Any qualifying ticket that is purchased but is then refunded or cancelled before the end of the promotion period will result in voiding of any miles donation to the BCRF or to an individual SkyMiles member. Any tickets that are purchased during the promotion period but are not purchased at will NOT qualify for the “Every Mile Matters” promotion.

SkyMiles members: Your bonus miles will appear automatically on your SkyMiles statement. Allow 6-8 weeks following the end of the promotion (December 15, 2008) for credit to appear. All SkyMiles program rules apply to SkyMiles program membership, miles, offers, mile accrual, mile redemption and travel benefits. To review the rules, please visit SkyMiles offers are void where prohibited by law and other restrictions may apply. SkyMiles offers are subject to change.

©2008 Delta Air Lines, Inc.


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