Saki Mobile Builds Music Buzz with Undiscovered Band Contest
Offers amateur bands the chance to win a recording contract while providing the music industry with new mobile marketing opportunities
PLANO, Texas – Saki Mobile™, a new service that redefines the mobile experience for both brands and consumers, today announced the launch of an Undiscovered Band Contest for unsigned artists and music fans everywhere. Open to the more than 300,000 unsigned U.S. “garage bands,” the competition aims to promote the viral spread of content and peer-to-peer interactivity like-never-before. The digital-based competition encourages bands to submit their original music and get their friends, family, and fans to vote for them across mobile and online networks. For the first-time ever, devoted followers can interact with their favorite artists, discover new music, and access exclusive content straight from their mobile phones. As a special incentive the company has teamed up with INgrooves, a leading digital label and distribution company, to offer the winning band a chance to receive a recording contract along with more than $50,000 in other sponsor prizes and endorsements.
It is easy for bands to enter. They simply visit http://www.sakimobile.com/ingrooves to register and upload an original song along with their band’s photo. As part of the registration each band will receive a personalized “band media player” widget that they can copy and paste into their blogs, websites, and personal pages in order to encourage friends and fans to vote. With a ‘battle of the bands’ style format, fans will have the opportunity to listen and vote for their favorite bands online or from their cell phones by accessing www.sakilite.com/ing from any Web-enabled mobile device on any carrier network.
Using any mobile phone, fans can vote and view real-time results as well as check out band profiles. A total of 10 semi-finalists will be chosen over a ten week period and the winning band with the most fan votes will be announced on August 31. Each of the top 10 weekly band winners will receive prize packages and endorsements from featured sponsors.
Along with the INgrooves record deal, the most popular band will also receive a prize package bundle featuring music equipment from Pro-Mark, Scratch Pad USA, and Travel Wellness along with featured appearances at sponsor endorsed events, venues, websites, and promotional materials. Additionally, the competition will feature a special prize for the best girl band, where the winning girl band will receive their choice of Daisy Rock guitar.
The Undiscovered Band Contest capitalizes on the growing need for mobile contests and cutting-edge mobile marketing campaigns. Big name music brands such as Pro-Mark Drumsticks and Daisy Rock Guitars are taking advantage of this unique, targeted advertising opportunity allowing them to reach aspiring young musicians who are energetic and passionate about music, entertainment and social networking.
About Saki Mobile (http://www.sakimobile.com)
Launched in February 2006, Saki Mobile is quickly redefining the communication and entertainment landscape. Designed for today’s ever-mobile consumer, Saki provides a unified set of easy-to-use services that allow consumers to access the best entertainment, information and communication services from anywhere in the world. Saki offers an entirely new approach for brand-to-consumer interaction and is the only wireless service truly devoted to allowing both brands and consumers to engage in a more meaningful, social experience with one another. Saki Mobile is owned and operated by Digital Standard, Inc. (http://www.dsimobile.com).
Digital Standard, Inc. (http://www.dsimobile.com)
Digital Standard, Inc. is a wireless platform and applications company that enables lifestyle brands and wireless operators to deploy integrated marketing solutions across multiple platforms. DSI is the force behind Saki™, a breakthrough technology that creates a new-media experience by delivering the most compelling communications, m-commerce and entertainment capabilities to consumers, anytime, anywhere. Major brands use Saki Mobile Services™ to easily create, manage and deploy exclusive content fully-equipped with a suite of subscriber management capabilities including premium pay services, mobile marketing, demographic management, hosting, billing and customer support.
Parent company Isolation Network, Inc. is a digital media infrastructure company that provides various distribution and marketing services via its INgrooves and ONE Digital divisions. ONE Digital is a proprietary software platform that provides distribution and administration to large distributors, record labels and film production companies at rates far below the industry standard. INgrooves provides clients customized distribution, marketing, promotion, synch licensing and administrative support to help maximize the earnings potential of specific releases or catalogues. For more information, check out www.ingrooves.com or www.theonedigital.com.
- Contact Information
- Aaron Mathews
- Director, Marketing and Strategic Development
- Digital Standard, Inc.
- Contact via E-mail
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