Smart SMS Kicks off Concert Promotions for Bone Thugs-N-Harmony
LOS ANGELES - Mobile marketing company Smart SMS Corp. (Pink Sheets:STMC) and R&B recording artists Bone Thugs-N-Harmony have entered into an agreement to launch the group’s first-ever mobile fan club. The venture will allow music fans to receive texts with artist-related updates and enter to win a variety of prized memorabilia, including tickets to Bone Thugs-N-Harmony’s upcoming concert tour. Smart SMS and Bone Thugs-N-Harmony will split the net revenue on each 99 cent premium text message.
Gordon Lee, CEO of Smart SMS, commented, “We are making great efforts to incorporate SMS technology into music marketing, so this is a great partnership. We want to show how Premium SMS will allow artists and record labels to connect with listeners beyond traditional distribution.”
The group’s latest album, Strength and Loyalty, is scheduled for release on April 17, 2007 through their label, Interscope Records. In addition to their upcoming concert tour, the group is preparing to shoot a movie for BET, which will also feature rap artist Lil’ Recka.
Bone Thugs-N-Harmony is one of the top-selling rap acts of all time, with 40 million albums sold worldwide. They have won numerous awards, including a 1997 Grammy Award in the category of Best Rap Performance for “Tha Crossroads.”
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