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Prepaid Loyalty Leader Launches Most Powerful Version of InTeleStage to Date


Anti-Churn Capability, Call Circle Analysis just two
Latest Product Enhancements

UK/Barcelona, 12 February 2007 – Leading provider of prepaid loyalty technologies to mobile operators, Business Logic Systems (Stand F63, UK Pavilion Hall 1), is showcasing the most powerful version of its integrated loyalty campaign management solution so far – the InTeleStage™ Loyalty Suite V6.1, at the 3GSM World Congress.

Operators of all tiers around the world can now drive greater revenue streams from their prepaid users using this powerful loyalty solution, with its highly anticipated, Churn Model, Call Circle Analysis and Tariff Plan Simulation upgrades.

This total prepaid loyalty solution simplifies and speeds up the whole process of delivering churn-reducing and revenue-generating prepaid loyalty campaigns for all operators and is currently being used by leading mobile operators around the world.

The single, process-orientated InTeleStage Loyalty Suite consolidates all the necessary stages of conducting a successful loyalty strategy into one solution. It handles all aspects necessary to run a seamless loyalty campaign, from mass data retention, detailed user segmentation, user profiling, to final operator-to-user communication during the execution of a campaign.

Version 6.1’s latest enhancements include a Churn Model, which is based on predictive analysis tools that help to identify and understand the behaviour of users who have previously churned. Once this pattern of actual behaviour is then applied to the current subscriber base it can highlight those prepaid users showing similar patterns and who are, therefore, likely to churn. If this knowledge is then linked with a tariff planning tool the whole process can help detect what possible tariff model or loyalty campaign can be used to stop them from churning.

The Tariff Plan Simulation tool enables operators to simulate how users might respond to a new tariff and helps operators react extremely quickly to introduce the best new tariff should the competition introduce a tariff change unexpectedly.

Another enhancement included in InTeleStage Loyalty Suite V6.1 is the Call Circle Analysis capability. This enables an operator to identify key users within social or business user groups who potentially have a controlling impact on that group. These so-called ‘Ringleaders’ are extremely important to the loyalty process as they tend to keep a group together, influencing their use of the network services and, potentially whether they stay of leave the network.

CEO of Business Logic Systems, David Walker, said, “The latest InTeleStage enhancements, including the Call Circle Analysis and Churn Model capabilities, are crucial tools for operators to be able to identify key influencers within a user segment, and also to prevent churn before it happens. Linked with other elements of the latest product package, including tariff plan simulation, InTeleStage provides networks with everything they need to conduct the best prepaid loyalty campaigning and management or any solution on the market.”

Stewart Goldberg, Executive Chairman of Business Logic Systems, added, “All too many operators are expending huge numbers of man hours from within their IT and marketing departments, performing elements of prepaid loyalty campaigning and processes. but at very low efficiency levels. This off-the-shelf solution as capable and powerful as InTeleStage Loyalty Suite V6.1 is, will deliver the most effective loyalty proposition anywhere currently on the market.”

Why InTeleStage?
InTeleStage Loyalty Suite is a ready-to-go, total loyalty solution that can be up and running to deliver several prepaid campaigns within months of installation, in turn leading to an extremely rapid ROI for the operator. Through the almost immediate effect the solution will have on an operator’s prepaid users - minimising their churn rate, encouraging them to recharge more and to purchase more services - there is no doubt that an ROI of as little as three to six months is achievable in every implementation.

Australian operator, Telstra, implemented an earlier version of the InTeleStage Loyalty Suite in 2005, before which time the operator was able to deliver only one or two loyalty campaigns to its prepaid users per year. On implementation, four campaigns became possible straight away, with around 15 campaigns during the first full year of use and in excess of 50 loyalty campaigns realistically predicted, per year, thereafter using a regularly upgraded system.

Notes for editors

About InTeleStage
Based on Microsoft® .NET technology, Business Logic Systems’ InTeleStage™ Loyalty Suite is designed to help mobile carriers boost revenues and profits by analysing business and customer drivers and trends. This knowledge can then be used for generating schemes for targeted business management, including areas such as: tariff planning, competitive analysis and planning, churn management, like-for-like marketing, and customer loyalty/reward campaigns.

The InTeleStage Loyalty Suite offers global mobile or convergent telecoms carriers, a single prepaid loyalty platform, which brings together several business intelligence, service and marketing applications in one integrated solution.

About Business Logic Systems -
Founded in 1998, Business Logic Systems has established itself as a leading provider of customer loyalty and business intelligence solutions to mobile network operators, and has built up a strong customer base worldwide.
The company provides management, sales, product support and administration from offices in London (UK), Kuala Lumpur (Malaysia), Sydney (Australia), as well as research and development from its Cluj-Napoca facility, in Romania.
Business Logic Systems is a Microsoft Certified Gold Partner and an NVP (New Ventures Programme) member of GSA - the Global mobile Suppliers Association.

For further information contact:
Business Logic Systems
David Walker
Tel: +44 776 787 2203


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