Xerox, XMPie and Graphic Arts Monthly Take Personalized Printing to New Heights With Rocket-Themed Magazine Cover
ROCHESTER, N.Y., Dec. 18, 2006 Houston, we have personalization! Xerox Corporation (NYSE: XRX) and newly acquired XMPie have teamed up with Graphic Arts Monthly, a leading print industry trade publication, to digitally produce customized color covers for the December issue of the magazine, currently on its way to more than 70,000 GAM subscribers.
The personalized cover features outer space-themed artwork with the subscriber’s first name written in the stars and the subscriber’s initials and company name embedded on a rocket blasting through the middle of the cover. It was developed using XMPie uImage™and PersonalEffect™ software and printed on the Xerox iGen3™ 110 Digital Production Press. The project marks the first time GAM has included this level of personalization on its magazine cover.
“Our subscriber base exceeds 70,000 so our covers are typically printed on offset technology, but I was amazed to see what digital printing and the iGen3 press could do for this project,” said Bill Esler, editor in chief, Graphic Arts Monthly. “The quality was incredible and we expect the XMPie personalization to boost our renewal rate. Our creative department is now looking at ways we can put digital technology to use for regional mailings or cross-media marketing campaigns as well.”
The December issue is particularly important for GAM - it prompts readers to renew their subscriptions, a critical need for publications that rely on circulation numbers to drive advertising dollars. By personalizing the renewal information with the subscriber’s account number on the cover and directing them to a customized Web site, GAM has made it even easier for readers to renew their magazine subscription.
“A project like this puts the power of personalized digital printing on full display for the graphic communications community,” said Quincy Allen, president, Xerox Production Systems Group. “Demonstrating that digital printing and personalized content are viable options for a high-volume print job like this will open doors for print providers - they’re able to show digital is the answer for more than just short runs.”
XMPie helps graphic designers, marketing companies and print providers develop creative, customized marketing programs that significantly increase standard response rates and open up new ways for marketing professionals to communicate with their customers. Print professionals are increasingly turning to Xerox digital production printing technology to produce the dynamic, full-color materials that have become a hallmark of the customized campaigns.
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