Data Quality and Digital Unite
Anchor Targeted Max-Audience utilizes data to strategically enhance digital display ads, Google AdWords campaigns and social media advertising. This is a brand new data solution offered through Anchor’s Digital Division.
Anchor Targeted Max-Audience allows marketers to use selected customer or prospect data to build customized online audiences for their preferred digital advertising channel.
To take full advantage of this service, businesses should implement data quality and data enrichment services before beginning a digital marketing campaign.
Anchor has developed a 3 step customer data process that will ensure records are as accurate and complete as possible. Expanding your knowledge of your customer or prospect opens the door to more personalized and tailored messaging when utilizing customized online audiences.
Step One: Data Quality
Collect your customer and prospect data including name, address, phone number and email address. Work with a company like Anchor to ensure you’re maintaining data quality by performing hygiene services.
Step Two: Data Enrichment
Enrich the data by adding information like demographics (age, income, interests, and home value), multiple email addresses & phone numbers (wireless). Online advertising platforms like Facebook use email address and cell phone numbers to allow advertisers to display ads to their customer or prospect within the site. Adding multiple email addresses provides the best opportunity for a match.
Step Three: Create Your Custom Audience
Once you have your cleaned and enriched data file, you simply have to segment according to relevant parameters to create targeted ad groups. Next you load the records into an online advertising platform that allows for the use of custom audience.
Then run your ads as you always have. Be sure to test and measure your results.
Taking the time to clean, enrich and segment the data will help yield better conversion rate and enhance measurable results.
To learn more about how Anchor Targeted Max-Audience will maximize ROI & customer engagement click here.
About Anchor Computer: A privately held company based in Farmingdale NY, founded in 1974. The business started as a service bureau addressing the needs of direct mailers and direct response marketers looking for improved data services. As the industry changed, Anchor not only adapted, but often led the way in the development of omnichannel marketing solutions. As Anchor moves forward, it remains dedicated to helping organizations market smarter with data-driven insight.
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- Contact Information
- Tom Smith
- Vice President
- Anchor Computer
- Contact via E-mail
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