The Benefits of Considering Luxury Corporate Gift Ideas: Three Tips to Ensure that Businesses are Kept at the Forefront of Clients’ Minds
Geelong candle maker suggests creativity and thoughtfulness are the secrets behind successful branding through corporate gifts; just one strategy businesses can adopt to assist with customer retention.
According to research conducted by the Australasian Promotional Products Association (APPA), 52 per cent of promotional merchandise recipients said their impression of a business improved after receiving a corporate gift. Of that 52 per cent, 76 per cent could remember the name advertised on the product, 55 per cent kept the item for longer than one year and 52 per cent continued to do business with the company that gifted the product.
With industry competition steadily increasing, successful brands are injecting a little creativity into their business strategies to maintain an industry lead and customer loyalty.
With over ten years’ experience in the candle industry, Geelong-based Angel Sent founder and director Kirsten Macdonald says she can attribute her continued success to three main points.
- A commitment and dedication to outstanding customer service: “In a world filled with online social media, email and texts, customers crave customer service that allows them to feel connected to a business,” Kirsten says.
- Thorough customer or client research: “Knowing your target market intimately, and knowing exactly why they want to buy your product or service and what their expectations are, will create a memorable experience for them.”
- Thoughtful and genuine displays of appreciation: “People buying your product or service need to feel valued and appreciated in a heartfelt way. That’s one of the reasons I love what I do so much, because it gives me an opportunity to create wonderfully luxurious corporate gifts for businesses who truly value their employees and customers,” the Geelong candle maker says.
According to research conducted by the Australasian Promotional Products Association (APPA), 52 per cent of promotional merchandise recipients said their impression of a business improved after receiving a corporate gift. Of that 52 per cent, 76 per cent could remember the name advertised on the product, 55 per cent kept the item for longer than one year and 52 per cent continued to do business with the company that gifted the product. www.angelsentcandles.com
Geelong candle maker, Kirsten says the demand for thoughtful and personalised corporate gifts is on the rise because they show customers and employees that the business has taken the time out to get to know their own community, and consider thoughtful luxury corporate gift ideas.
“People are tired of receiving pens, magnets and calendars that only seem to serve the needs of the business. Savvy businesses aim to connect on a deeper, more intimate level with their buyers, by customising their promotional gifts,” Kirsten says.
“The main benefits of soy candles as a corporate gift are that they can be personalised by adding a quote or a company logo, they’re environmentally friendly, which people respond to really well, and they’re affordable for any sized company, compared to other corporate gift ideas.” www.angelsentcandles.com
Angel Sent candles are eco-friendly, 100 per cent Australian made and full of natural and rich aromatherapy scents. For more information on the benefits of soy candles, or the corporate gifts ordering process, contact Geelong candle maker, Kirsten Macdonald through www.angelsentcandles.com.
About Angel Sent
Angel Sent™ consists of a team of dedicated candlemakers, aromatherapy experts and designers that produce natural candles as quirky gift ideas or as a natural addition to the home. Aromatherapy and aromatic products are their trade and they present the highest quality soy wax candles in Australia.
Creativity, imagination, design and giving back to the community in gratitude is what Angel Sent™ is all about.
Angel Sent™ specialises in private labelling too, for candles of all shapes and sizes, and can ship to any location on the planet.
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- Contact Information
- Kirsten Macdonald
- Angel Sent
- (61) 0401 409 499
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