Pasternack Launches Chinese-Language and Japanese-Language Websites
Engineers in China and Japan Now Have Easier Access to RF Components Via Dedicated Pasternack Websites in Those Countries
Pasternack Enterprises, Inc., a leading manufacturer and supplier of RF, microwave and millimeter wave products, recently launched two new eCommerce websites, one in China and one in Japan, providing engineers and component buyers in those countries easier access to largest selection of in-stock and ready-to-ship RF products.
With the recent launch of www.pasternack.cn and www.pasternack.jp, Pasternack has greatly expanded its reach into two key Asian markets for RF components. Both websites are translated into local language and offer local eCommerce options, previously not available from the company’s USA website, Pasternack.com. Pasternack’s main objective with the new sites was to provide Chinese and Japanese engineers and buyers a new local language and local currency platform, with the easiest, most intuitive process for searching and finding any of the company’s +40,000 RF components and cable assemblies with as few clicks as possible.
These new sites utilize a left-hand navigation menu which allows the user to drill down into their desired product categories with a single click. Once inside a particular product family, the parametric search parameters allow the user to reduce the total number of products displayed in the results with each successive filter that is applied. Also available is a new robust site search engine using the search bar on the top of the page allows users to type in their local language to find products matching their description. If a user prefers to search online, but would rather make purchases via phone or email, Pasternack’s distribution partner in the applicable country is able to respond in near real-time to a customer’s request.
“The launch of these new websites is a milestone for the company and our customers. These sites now provide our Chinese and Japanese customers unparalleled access to world’s largest selection of off-the-shelf RF components,” says John Farley, Director of Marketing at Pasternack.
A leader in RF cable assemblies, adapters and connectors since 1972, Pasternack is an ISO 9001:2008 certified manufacturer and supplier that offers the industry’s largest selection of RF, microwave and millimeter wave products available for same-day shipping.
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