Lyme Patients Launch Aerial Campaign to Support Boots on the Ground Protest of IDSA Guidelines
The Mayday Project Lyme patient advocacy group announced the launch of a television advertising campaign to support its boots on the ground protest scheduled for April 29 through May 1 at the headquarters of the Infectious Diseases Society of America (IDSA).
The ad raises awareness about the “hidden” epidemic of chronic Lyme and the harm caused by the IDSA guidelines for diagnosis and treatment of Lyme disease.
The campaign includes 554 thirty-second spots that will run throughout the Washington, DC metro area, including Arlington County, VA, where IDSA’s headquarters are located. The ads will run on CNN, Fox News, the Discovery Channel, and the Weather Channel through May 3.
The campaign, which began test runs today, officially launches Wednesday, April 22, at Bracket Room in Clarendon, Virginia. The reception runs from 6:30 to 9:30 p.m., with a press conference at 7:30 p.m. Click here for more details: https://www.facebook.com/events/432626573579398
Broadcast-quality HD video of the advertisement is available at: https://www.youtube.com/watch?v=g-kn6LUXs0c&feature=youtu.be.
About the Mayday Project
The Mayday Project was formed by volunteers who have been touched by Lyme in many ways. Mayday advocates for more accurate tests, better guidelines, improved access to treatment, increased education for physicians, and more funding for research.
Mayday maintains that IDSA’s guidelines for diagnosis and treatment of Lyme disease harm patients who are routinely misdiagnosed and unable to obtain medically necessary treatment due to the restrictions imposed by the guidelines.
For more information, visit www.themaydayproject.org.
- Contact Information
- Michelle McDonald
- Media Relations
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