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Alliance Tech Exhibiting, Co-Presenting on Big Data and Profitable Events at EVENTtech 2014

Business intelligence technology in booth 2009; “How to Tame Big Data and Create More Profitable Events” with Cisco

Roger Lewis, executive vice president, sales and marketing, Alliance Tech
Roger Lewis, executive vice president, sales and marketing, Alliance Tech

Alliance Tech, an Austin, Texas-based event technology solutions provider focused on business intelligence for trade shows, conferences and events,  announced today that Roger Lewis, executive vice president,  will co-present an educational session at EVENTtech 2014, taking place in Las Vegas, November 3-5.

November 3-5

As a bronze-level exhibitor, Alliance Tech will feature its business intelligence solutions in booth 2009.

Tuesday, November 4, 2014

When:  11:00 a.m. – 11:30 a.m.

Topic: How to Tame Big Data and Create More Profitable Events

Presenters: Renee Stratulate, data and measurement strategist, Cisco Systems, and Roger Lewis, executive vice president, sales and marketing, Alliance Tech

Description:  Even though event marketers have access to more data than ever, they still struggle with how to wrangle that data into a set of solid conclusions about their event’s overall effectiveness. In this session you’ll get a look at how leading corporations are analyzing big data to execute more profitable and successful events. Learn what measurement technologies are available and which provide the most valuable data. Get tips on how to better extract, analyze and present data. And leave with a better sense of how to look for the qualitative and quantitative data points that really mean something to your event’s bottom line.

EVENTtech is the world’s only conference and exposition entirely focused on using social media and technology to optimize events and trade shows. Join 1,000 marketers from across the Fortune 1000 and the most innovative marketing agencies. Learn the latest trends on connecting digital and live. Hear new ways to activate events with social media. Test-drive hundreds of event technologies. See case studies learn best practices and get insights and ideas from 100 classes on wiring your events and trade shows. All classes and technologies are located in one environment, allowing you to take a class—then try a technology.

For more Information about EVENTtech:

About Alliance Tech

Alliance Tech is a business intelligence solutions provider focused on technology for trade shows, conferences and events. Alliance Tech is a leader in RF technology and specializes in visual data and analytics.  Alliance Tech has extensive experience in successfully delivering event solutions for check-in and badging, attendance tracking, in-booth measurement, lead retrieval, registration and mobile event guides. Follow on Facebook, LinkedIn, and Twitter @RogLewis.  (

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 big data and events
 technology and events
 tradeshows and events
 business intelligence
 event check-in

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