NCR Research Shows Global Travelers Are Primed to Purchase When En Route -- But Are Airports and Airlines Prepared to Sell?

Brazilian and Chinese shoppers are nearly twice as likely as Americans or British consumers to provide personal information for better offers at airport retailers and restaurants

DULUTH, Ga. – WEBWIRE – Friday, March 21, 2014

NCR Corporation, the global leader in consumer transaction technologies, announced  the results of its global 2014 Traveler Experience Survey, examining the gaps and regional tendencies for consumer expectations of shopping experiences while traveling versus what is currently available to them.

Revenue from airline amenities and ancillary fees was expected to top $42 billion* in 2013. Airports too, now derive up to half of their revenue from non-aero retail and concessions. Yet survey results reveal there may be an even larger opportunity for those travel providers that can deliver the kind of personalized, digital shopping experience consumers get from leading retailers. For example:

“The survey shows passengers want to buy more items online, via mobile devices or kiosks when en route,” says Tyler Craig, vice president and general manager, NCR Travel. “Consumers are used to a seamless digital experience when they shop and they’d like a similar experience when they shop while traveling. A few airports globally have fully embraced omni-commerce strategies, but the vast majority could benefit from adopting the best practices we see every day in retail.”

Data from the survey also indicates marked differences in retail expectations by consumers depending on where they live.

“Airports have clearly upped their game in terms of more diversity and the quality of their retail and dining offerings,” says Craig. “But a survey by Heathrow Airport indicated only one in five travelers purchased a retail item in the airport**. We think there is a unique opportunity for airports to garner a larger share of retail purchases if they can create a better experience for shoppers.”

The 2014 NCR Traveler Experience Survey is an annual online survey of approximately 6,000 adult consumers in the U.S., U.K., China, U.A.E., Australia and Brazil and was conducted in December 2013 by market research firm ORC International.

For more information about this survey, please visit the NCR booth, No. 1636, during Passenger Terminal Expo in Barcelona, Spain, March 25 - 27.

About NCR Corporation

NCR Corporation (NYSE: NCR) is the global leader in consumer transaction technologies, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 485 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.

NCR is headquartered in Duluth, Georgia with approximately 29,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries.

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Twitter: @NCRCorporation

*Datamonitor 2013 report
** Heathrow Airport 2012 annual report


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