Clear Channel and Target Launch Marketing Partnership Around New Justin Timberlake “The 20/20 Experience“ Album
Clear Channel Stations, CW Network and Yahoo! to Air and Stream
"Target Presents The iHeartRadio Album Release Party with Justin Timberlake"
What: To heighten the excitement of Justin Timberlake’s newest album "The 20/20 Experience" Target and Clear Channel will host an exclusive iHeartRadio album release party with Justin Timberlake at the El Rey Theatre in Los Angeles on March 18. The partnership includes the following elements:
Through an on air contest, 120 Timberlake fans nationwide will be flown in from across the country to Los Angeles for special access to the event. The event will include a live, nationwide 30-minute on-air radio and TV broadcast special, where Justin Timberlake will discuss the making of his upcoming album and perform live with his band.
The event will air in its entirety live on 175 Clear Channel stations around the country and stream live on Yahoo! (http://music.yahoo.com) on March 18 at 6 p.m. PT. In addition, the party will be recorded and televised on The CW Network the following evening, March 19 at 8 - 9 p.m. ET. The CW special will also include an exclusive eight minute world premiere of Timberlake’s new music video for “Mirrors.” An encore of the special will air Friday, March 22 at 8 – 9 p.m. ET.
The release party, station takeover and live stream are currently being promoted extensively by Clear Channel Media and Entertainment across its on-air and digital platforms. The album pre-promotion will culminate with a first-of-its-kind simultaneous two minute live roadblock on 850 Clear Channel stations introducing Justin’s new music and kicking off the album release party.
Clear Channel Outdoor is staging a takeover of its digital billboards – hundreds of digital signs in markets across the country – that will feature a countdown clock to the album release party. Markets include Atlanta, Boston, Chicago, Dallas, Las Vegas, Los Angeles, Miami, New York, Philadelphia, Phoenix, San Francisco, Seattle and Washington D.C.
On March 19, the day of the album’s release, Timberlake will take over all format-appropriate Clear Channel radio stations, websites and iHeartRadio.com, to play his favorite music and tracks from his new album. CCM+E will continue airing short segments with Timberlake discussing the album and how it was created for three weeks following the release, reminding listeners that they can only buy the exclusive deluxe edition of the album at Target.
When: Target presents the iHeartRadio album release party with Justin Timberlake - March 18 at 6 p.m. PT.
Where: El Rey Theater in Los Angeles. Fans can watch the live stream on Yahoo! and listen to the live audio stream via 175 Clear Channel stations. The event will also broadcast the following evening March 19 at 8 - 9 p.m. ET on the CW Network.
About Clear Channel Media and Entertainment
With 243 million monthly listeners in the U.S., Clear Channel Media and Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media and Entertainment serves 150 cities through 850 owned radio stations. The company’s radio stations and content can be heard on AM/FM stations, HD digital radio channels, Sirius/XM satellite, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile application on iPads and smartphones, and used via navigation systems from TomTom, Garmin and others.
The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media and Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company.
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