Print Finishing Services Expand Printers’ Revenue Increase Opportunities in the Midwest
Joining forces with emerging print finishing company Classic Laminations proves to be a strategic move for commercial printers in the Midwest, allowing them to offer a number of additional services to customers, without requiring the high capital investme
Oakwood Village, OH - Classic Laminations, a company offering comprehensive print finishing services in the Cleveland, Akron and Canton regions in Northeast Ohio, announced the completion of its recent expansion, to now include Toledo, Columbus, Buffalo and Pittsburgh, as well as the areas in between.
First Research, the leading provider of market analysis tools, observed that commercial printing is embracing customization, making personalized projects affordable and attainable through the use of variable data and selective binding. Market research firm InfoTrends confirms the trend and foresees variable data will continue to grow 37 percent annually.
According to Jim Tidd, owner of Classic Laminations, current printing technologies capabilities cause customers to expect the same flexibility when it comes to binding, mounting, taping and fulfillment operations. But Tidd contends saying, “The costs are usually too high for printers to be able to offer those services in-house, which is why partnering with capable and reliable print finishing companies is in great demand. By providing our partners [printers] with the most comprehensive print finishing services in the region, we encourage them to offer their end customers a ‘one-stop-shop’ experience – everybody wins"
Jim Tidd also attests that Classic Laminations has often been referred to by commercial printers that are currently partnering with the company as their “Secret Weapon” for incremental revenue, increased customer retention rates and overall growth.
In 2012 Classic Laminations acquired new pieces of equipment, such as a new 200 ft./min. laminator, a 54-inch automated mounter, and an automatic feed clamshell die cutter, maximizing the ability to run large volume jobs even more efficiently. The expansion was crowned with the setting up of a brand-new fulfillment center in Oakwood Village, Ohio.
To offer printing finishing services in-house, commercial printers would face difficulties such as the need for storage space, docks and racking, material handling equipment, additional human resources for various assembling processes, and having to acquire the necessary expertise in blind shipping. “We offer an easy, cost-effective, professional fulfillment program to give printers a competitive edge and incentivize earning new business,” continued Tidd.
The most popular service provided by Classic Laminations is mounting, mostly due to the expansion of wide format printing, attributed to recent equipment technology advancements in the industry. Mounting involves attaching a flexible wide print to a rigid substrate, such as foam board.
Providing commercial printers in the Midwest with an opportunity to try the finishing services offered by Classic Laminations, and experience immediate growth, the company has created a special offer for first-time customers, which can be found at Printer’s Secret Weapon.
About Classic Laminations
Serving the printing and graphic arts industry since 1976, Classic Laminations is a leading provider of print finishing services to both commercial and in-plant printers. With the flexibility to handle both large volumes and smaller jobs, Classic Laminations provides mounting, taping, binding, laminating, and fulfillment services so that its customers can focus on their own core competencies.
Owner Jim Tidd is an expert in print finishing operations with a proven track record. Jim has driven the company to grow, relying fully on the quality of their systems and services. Personalized assistance is available by contacting Jim Tidd directly at 440-735-1333, or by visiting http://www.ClassicLaminations.com.
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