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Giant Plucked ’Goose’ to Deliver the Lowdown on Down to the Mile-High State


PETA Brings New Campaign to Fort Collins

Fort Collins, Colo. -- Accompanied by an activist dressed as a half-plucked goose and holding signs that read, “Plucked Alive,” with graphic imagery, PETA supporters will congregate in Fort Collins on Tuesday as part of a tour through Colorado, known for its many attractions for outdoor enthusiasts. The battered bird’s point? Compassionate shoppers who would never think of buying fur often purchase sleeping bags, jackets, gloves, pillows, or comforters filled with down because they aren’t aware of the hideous suffering of birds who are often repeatedly—and painfully—plucked alive for down.

When: Tuesday, December 18, 12 noon

Where: Southwest corner of College and Mountain avenues, Fort Collins

“PETA wants Coloradans to know that buying down products is every bit as cruel as purchasing fur, exotic skins, leather, or wool,” says PETA Associate Director of Campaigns Lindsay Rajt. “The rule of thumb is easy to remember: If a product came from an animal, the chances that abuse and suffering were involved are roughly 100 percent.”

Warm, animal-friendly bedding and winter clothing are available everywhere. PETA encourages shoppers to check labels for synthetic down, down alternative, polyester fill, or high-tech fabrics such as PrimaLoft® and Thinsulate™—soft, washable, down-like fibers. In most cases, these alternatives are a superior option for climbers and campers as down loses much of its insulating properties when it gets wet.

In a new PETA video exposé, Alicia Silverstone offers a behind-the-scenes view of the down industry, showing how millions of geese and ducks are plucked for their feathers while they are still alive—a traumatic and painful experience. A broadcast-quality version of PETA’s video exposé featuring Silverstone can be downloaded here.

For more information, please visit A broadcast-quality version of PETA’s video exposé featuring Silverstone can be downloaded here, and Silverstone’s video interview can be downloaded here.


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