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John McDougall Awarded Conversion Optimization Master Certification by Market Motive


Danvers, MA March 2, 2012 --   John McDougall, founder and president of McDougall Interactive -- -- the North Shore’s largest interactive agency has met all requirements and been awarded Conversion Optimization Master Certification by Market Motive, a leading web-based internet marketing training and certification institution.

Mr. McDougall underwent rigorous and intensive training in order to be certified as a Master in Conversion Optimization.  “In order to deliver the best conversion rates for our clients, we utilized Market Motive, the best source for training and education in the industry. Master Certification is visible proof that we have the tools, expertise and hands-on experience to harness the power of the Internet on behalf of our clients,” he said. A veteran of decades of search engine marketing, Mr. McDougall stressed how critical conversion optimization is now  that driving traffic is so competitive, and he is surprised at how few people are doing it. 

“For example, for every $92 spent driving traffic to websites, only $1 is spent increasing conversions.  Conversion techniques are a red-hot method for making any business’s Internet marketing investment pay off,” he said. Skills learned, taught and used in the education and certification process include:

  • Ability to make more engaging sites through better headline and body copy
  • Defining the business goals of each page and making calls-to-action more visible
  • Tracking conversions with analytics
  • Making web sites more attractive to multiple personality types
  • A commitment to continual testing

Mr. McDougall added, “Tools used include Google Website Optimizer,, and”

On May 2, 2012, McDougall Interactive is hosting a one-day seminar featuring Paul Gillin, acknowledged social media expert, along with hands-on Internet marketing professionals in a “Double Whammy” discussion of SEM and social media. The seminar is at the Burlington, MA Marriott, adjacent to Route 128.

About McDougall Interactive
Danvers, MA based McDougall Interactive offers SEO-web development for search engine, social media marketing and online public relations. The company is 100% focused on driving traffic to websites.  In conjunction with search engine marketing strategies, McDougall Interactive leverages extensive web design and development knowledge for maximum conversions. Visit for more information.


 conversion optimization
 conversion techniques
 interactive marketing
 social media

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