Sir Richardís Condom Company Announces Inaugural Condom Donation to Haiti
For every Sir Richardís condom purchased, one is donated to a developing country
New York, NY (February 13, 2012) ó Sir Richardís announced today its donation of 500,000 condoms to Haiti.† The donation will be made available for free at Partners In Healthís (PIH) clinics including the Mirebalais National Teaching Hospital, built by PIH in collaboration with Haitiís Ministry of Health.† Scheduled to arrive in late spring, the condom donation marks Sir Richardís first step in helping address the global shortage of condoms in developing countries by donating a condom for every one purchased.
In addition to helping bridge the need gap for condoms, Sir Richardís aims to deliver a product and brand that is culturally relevant to Haitians, thus promoting usage.† Sir Richardís worked with Marc Baptiste, the companyís creative director to Haiti, a Port-au-Prince native, and acclaimed artists, to create the brand KORE, (pronounced kȯr-ā) which is a slang term that translates as ďI have your back.Ē The packaging also incorporates Haitian KrťyÚl messaging and visual instructions.
ďAt the heart of Sir Richardís is our belief that the power of business can not only deliver a quality product, but can also help serve the global community,Ē said Jim Moscou, CEO of Sir Richardís.† ďDelivering KORE is the first step in seeing that vision come to fruition.Ē
The KORE condoms will be distributed through Partners in Health (PIH), the esteemed international NGO and its Haitian sister organization, Zanmi Lasante (ďPartners In HealthĒ in Haitian KrťyÚl).† Zanmi Lasante has been delivering quality healthcare in rural Haiti for more than twenty-five years.
ďWithin the last year, Partners In Health has treated more than 6,300 HIV-positive patients in Haiti. Reinforcing the importance of condom use and ensuring that condoms are available and accessible is key in our battle against the spread of HIV/AIDS. PIH is deeply grateful for Sir Richardís partnership in this mission, ďsaid Christopher Hamon, Haiti Procurement Coordinator for† Partners In Health. †
ďHaiti is the closest thing to my heart.† I want to help the country progress in any and every way possible.† And working with Sir Richardís, we are able to help bring people together -- through trust, love, and protection,Ē said Marc Baptiste, creative director to Haiti for Sir Richardís.
ďWe are humbled and inspired by the incredible work of Partners In Health,Ē said Mathew Gerson, co-founder of Sir Richardís.† ďWith a mission of providing the worldís best medical care to those most in need,† it is our great honor to support their work.Ē
Inspired by Partners In Healthís work and taking into account various economic and social factors, Sir Richardís identified Haiti as its first donation site.† Here is an overview of key facts:
- Zanmi Lasante initiated its work in Haiti over 25 years ago, and is renowned for launching the worldís first program to provide free, comprehensive HIV care and treatment in an impoverished setting. (www.pih.org)
- According to data released by the United Nations Population Fund (UNFPA), Haiti has seen a spike in pregnancies following the 2009 earthquake.† In the study, conducted in July 2010 of 2391 women in 120 camps, almost 12 percent reported being pregnant.† Unfortunately, two thirds of the pregnancies were unwanted.†
- In a statement from Igor Bosc, the UNFPA representative in Haiti, said, ďWe need to ensure that more condoms are available and to raise awareness of the importance of this method of contraception, because it obviously has a direct impact on the transmission of HIV.Ē
About Sir Richardís Condom Company
Sir Richardís Condom Company launched in 2010 with the belief that the power of business can help bring health and pleasure to the global community.† Sir Richardís is helping address the global condom shortage by donating a condom to a developing country for every one purchased.† Exceeding FDA requirements, Sir Richardís condoms are of the highest quality and made with 100% natural latex, without casein (making them vegan-friendly), and with lubricant free of spermicide, glycerin and parabens.† Sir Richardís condoms can be purchased nationwide at Whole Foods Market, natural markets, and pharmacies, as well as online at Drugstore.com, and SirRichards.com
About Partners in Health
Partners In Health (PIH) works in 12 countries around the world to provide quality healthcare to people and communities devastated by joint burdens of poverty and disease. PIH has been providing vital healthcare services in Haiti for more than 20 years and is the largest healthcare provider in the country, working with the Haitian Ministry of Health to deliver comprehensive healthcare services to a catchment area of 1.2 million across the Central Plateau and Lower Artibonite Valley. PIH had 4,400 staff in Haiti before the 2010 earthquake.
For more information, visit www.pih.org or www.standwithhaiti.org.
Leland Drummond, Public relations representative
Sir† Richardís Condom Company
646/490.2945 | firstname.lastname@example.org
Mia Herron, Director of marketing and communications
Sir Richardís Condom Company
310/526.1340 | email@example.com
Kria Sakakeeny, Media relations specialist
Partners In Health
617/998.6541 | firstname.lastname@example.org
- Contact Information
- Jordan Byrnes
- Public Relations
- Azione PR
- (1) 646-490-2945
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