TruTV’s Smash Hit Hardcore Pawn Hits Series High 2.5 Million Viewers
Growing Hit Delivers Network Biggest Tuesday Night Ever,With Top 5 Rankings among Adults 18-49 and Men 18-49
truTV’s breakout hit Hardcore Pawn hit an all-time series high on Tuesday, delivering a remarkable 2.5 million viewers. The constantly growing series, which also scored personal bests among young adult demos, drove truTV to its best Tuesday night ever among viewers and key adults, with Top 5 rankings among adults 18-49 and men 18-49.
Produced by Zodiak USA, Hardcore Pawn takes viewers behind the scenes of the immense American Jewelry & Loan, a family business owned by third-generation pawnbroker Les Gold. Working with Les are his son Seth, who is being groomed to eventually take over the store, and daughter Ashley, who recently returned as the store’s general manager after a bitter sibling rivalry led her to quit temporarily.
Hardcore Pawn ratings highlights:
• Hardcore Pawn’s Tuesday 9 p.m. episode averaged 2,486,000 viewers; 705,000 adults 18-34; and 1,399,000 adults 18-49, all marking the series’ best performance ever.
• Hardcore Pawn led truTV to its best Tuesday night performance ever among adults 18-34, adults 18-49 and total viewers. In addition, Sept. 6, 2011, now ranks as truTV’s third-biggest night ever among adults 18-49.
• Competitively among ad-supported cable programming, the Tuesday 9 p.m. episode of Hardcore Pawn ranked a strong second in its timeslot with adults and men 18-49, third with adults and men 18-34 and fourth in overall audience delivery.
• truTV’s strong primetime performance Tuesday night led the network to rank a solid third place among ad-supported cable networks with men 18-49 and fifth place in delivery of adults 18-49.
Hardcore Pawn debuted in August 2010 with truTV’s biggest series launch ever and quickly became one of the network’s most popular shows. The show holds the record for truTV’s most-watched telecast ever among men 18-34 and men 18-49, which it set Jan. 11, 2011. The fourth season is averaging 2.3 million viewers; 604,000 adults 18-34; 1.2 million adults 18-49; 347,000 men 18-34; and 722,000 men 18-49. The show has chalked up solid growth among younger demos, with men 18-34 up 12% and adults 18-34 up 6% compared to season three. In addition, the show’s overall audience is up 4%.
Hardcore Pawn is executive-produced by Natalka Znak, Claire O’Donohoe, Mike Gamson and Richard Dominick. For truTV, Anthony Horn serves as executive in charge of production.
About Zodiak USA
Zodiak USA is the North American operations for Zodiak Media Group, one of the world’s leading creators, producers and distributors of content for TV, film and new media. Zodiak USA’s credits include Secret Millionaire (ABC), Wife Swap (ABC), Celebrity Wife Swap (ABC), Hardcore Pawn (truTV), All Worked Up (truTV) and Lizard Lick Towing (truTV). Zodiak Media consists of 45 production companies with a presence in 17 countries including the US, the UK, France, Italy, Spain, Scandinavia and Russia. The Group also incorporates an international distribution business based in London and Paris whose catalog boasts over 10,000 hours of content.
truTV is television’s destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can’t normally experience. truTV’s primetime fan favorites include the original series Hardcore Pawn, All Worked Up, Lizard Lick Towing, Conspiracy Theory with Jesse Ventura, Black Gold, Operation Repo and World’s Dumbest… During the daytime, the channel features expert trial coverage under the name In Session.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
Visit our press site at news.turner.com. Follow truTV on Twitter @truTV and @truTVPR.
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