Nestlé Waters’ refreshing campaign for healthier habits in the United States

A new animated social media campaign to encourage healthier drinking habits for consumers in the United States has been launched by Nestlé Waters.

The Nature’s Fix campaign was kick-started last week on the Facebook pages of the company’s sparkling spring water brands including Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring and Zephyrhills.

Using animated forest animal characters, the campaign is targeted at people who are looking for a healthy drink option, showing them that they can drink refreshing beverages without added sugars or artificial ingredients.

The sparkling spring water beverages contain zero calories and boast of only three simple ingredients including 100% spring water, natural fruit essence and effervescent bubbles.

Carolina Rodriguez, Senior Brand Manager for Nestlé Waters’ Regional Spring Water Brands in the US, explained how the initiative aims to encourage people to ‘get hooked on something good’.

She said: “The new Nature’s Fix campaign aims to communicate the natural attributes of the regional spring water sparkling brands, which offer refreshment without unwanted baggage.

“It takes a positive and humorous approach by introducing forest creatures who work together. These animals are uniquely qualified for the task because, like all three sparkling spring water ingredients, they are simple and natural.”

She added: “Their individual personalities and admirable perseverance will all be revealed to consumers throughout different engaging executions such as banners, videos and Facebook.”

The campaign – which runs until November 21, 2011– follows a recent survey by Nestlé Waters North America (NWNA) in June, which revealed that more than 80% of Americans drink carbonated soft drinks. Among them, a quarter indicated they would be open to replacing soft drinks in their diets with naturally flavoured sparkling water.

The sparkling spring water brands, which are sourced from natural springs in the United States, come in a variety of flavours including original, lemon, lime, mandarin orange, and raspberry lime.
Nestlé Waters North America

NWNA is the leading bottled water company in the US with a portfolio of other Nestlé brands including Nestlé Pure Life and S. Pellegrino.

Headquartered in Stamford, Connecticut, NWNA has more than 7,500 employees and 27 factories throughout the US and Canada.