Social Media Makes Small Business More Money - Sort Of
Palo Alto, California – 10/13/10 – In the past, small business marketing usually involved either word of mouth and attractive storefronts for the budget conscious or putting up a significant investment in very expensive print or radio ads or a franchise business to yield an instant brand.
As the business world has moved onto the Internet with social media marketing, however, all of that has changed – even the franchise models roll down use cases of social media terms of service. It’s now possible to start build your brand for virtually no investment whatsoever, and to truly add sales while using social media marketing. A lot of businesses just don’t know when too much social media hurts their return on investment.
That’s why Pacific Business Centers decided to introduce their tested and proven system for using social media with no investment to make a bold statement on their industry’s slow progress with social media, http://www.release-news.com/index.php/business/35338-social-media-ranks-small-business-tops-among-competitors.html .
“We quickly became fascinated by the power of social media. We looked at our social media efforts as an experiment we would learn something from in a couple of years but were stunned to see that it brought us meaningful business early on” according to Joe Laurent Dhollande, CEO.
In a recently released tongue-in-cheek video based upon Michael Scott of the hit television show “The Office”, Pacific Business Centers pokes fun at their own enthusiasm for social media while making several points regarding social media for small businesses:
• The difference of attitude between “real friends” and “social media friends”
• The fallacy that equates popularity on social media automatically leads to return-on-investment or ROI
• The value of involving all employees within a small business in engaging with the communities they serve is vital
Pacific Business Centers estimates that 78% of their workforce actively engages in social networking activities that support the company social media efforts while providing high ROI.
“We recognized that the lines between professional lives and personal lives blurred a long time ago and we embraced the idea that our company’s social networking activities can be an interesting component of our employee’s personal networks, and vice-versa, while maintaining company sales goals” according to Keith Warner, Managing Partner.
Pacific Business Centers offers a wide range of on-demand office in a shared infrastructure environment. and is a fast growing company based in Palo Alto, CA, with 48 employees and $10 million in annual revenue, became active with Social Media six months ago - encouraging employees to spend time on Facebook, Twitter, LinkedIn, and other social networking sites during business hours. Today their Facebook page ranks #1 in the office business centers and on-demand office space industry, with 62% more “likes” than the main page of its largest competitor, a $1.5 billion company 150 times its size. Pacific Business Centers Clients’ have access to furnished offices, conference rooms, VoIP telephony, unified messaging, answering services, IT support, admin support, bookkeeping services, and online legal library under a pay-per-use hosted model PBC refers to as Workplace-As-A-ServiceTM. To find out more about Pacific Business Systems social media strategy, go to http://www.pbcoffices.com/blog
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