Remix Young MC, Pharcyde, and Tone Loc on Your iPad or iPhone with Delicious Vinyl Romplr by skyrockit

(San Francisco & Los Angeles, CA) June 3, 2010 -- Today, Delicious Vinyl, the pioneering independent hip hop label, together with skyrockit, the first mobile entertainment agency, have teamed up to bring fans the next generation of Romplr, the remix platform that delivers iPhone, iPod Touch and iPad users a personalized music experience by allowing them to remix their favorite songs. Fans will be able to truly interact with hits from legends including The Pharcyde, Tone Loc, Young MC, Fatlip, The Brand New Heavies, and Bobby Evans.

Founded in Los Angeles in 1987, Delicious Vinyl, the home of some of the biggest hits of the golden age of hip-hop. In addition to being able to remix their tracks, Delicious Vinyl is giving fans a chance to win a Grand Prize package of Delicious Vinyl gear including a dookie chain, skate deck, t-shirt, and collection of albums on vinyl.

“Classic hip-hop tracks from Delicious Vinyl combined with Romplr Remix for iPhone are a match made in heaven. Old school. New school. All at your fingertips with Delicious Vinyl and Romplr Remix,” said Rick Ross, Delicious Vinyl curator.

The Delicious Vinyl Romplr app is powered by skyrockit’s Romplr Remix platform, which boasts previous collaborations with superstars 50 Cent, SouljaBoy Tell ‘Em, the Alchemist, Jeremih, and others. Romplr allows fans to interact with music by creating their own versions of tracks by their favorite artists, thereby becoming part of the creative process themselves. The Delicious Vinyl Romplr app gives fans unprecedented access to the key elements of the original recording and provides creative tools to really connect with and personalize their favorite tracks. The app, which comes free with a remixable version of Bobby Evan’s hit Freak-A-Zoid Robotz, offers additional tracks like The Pharcyde’s Runnin’ or Tone Loc’s Wild Thing for $1.99 each or as a bundle for $5.99. Delicious Vinyl Romplr is available in the AppStore at http://bit.ly/9rz8KN.

"After having delighted over half a million fans worldwide with our Romplr apps to date, I am proud to announce our Delicious Vinyl special edition. Their artists like Tone Loc, Young MC, and The Pharcyde are some of the most defining hip hop artists of our time. I think fans are going to have a lot of fun remixing and sharing these ones and anyone who downloads it has a chance to win an amazing grand prize!” said Jon Vlassopulos, CEO of skyrockit.

Users can record and share their personal mixes via Facebook, email, or on the online interactive music companion site: http://www.romplr.com

About Delicious Vinyl:
The brainchild of Los Angeles DJs Matt Dike and Michael Ross, Delicious Vinyl is a crucial label in the evolution of hip-hop. Late-’80s chart-topping hits from Tone-Loc (“Wild Thing”) and Young MC (“Bust A Move”) took innovative underground grooves to the masses. After Matt Dike’s departure in 1992, co-founder Michael Ross signed now-classic acts The Brand New Heavies, The Pharcyde, Born Jamericans, and Masta Ace, advancing the Delicious Vinyl legacy into the millennium. This year, Delicious Vinyl celebrates its 20th anniversary with no sign of slowing down. As The Brand New Heavies (with original lead singer N’Dea Davenport) tour in support of their new album Get Used To It, dancehall lothario Mr. Vegas has one of the summer’s biggest singles with “Hot Wuk.” In the history of innovative, thought provoking, and truly funky music, Delicious Vinyl continues to stand out. For more information visit http://www.deliciousvinyl.com

About skyrockit, a Bellrock Media Company
skyrockit is an award-winning full-service mobile entertainment agency connecting brands with consumers through engaging experiences. skyrockit draws upon its relationships with Hollywood, Madison Avenue and Silicon Valley to spawn massively popular initiatives for major brands, record labels, and studios. These initiatives have resulted in over 100 million pieces of content enjoyed worldwide. The agency is a subsidiary of Japan’s leading branded entertainment shop, Bellrock Media, with backing from Yoshimoto Kogyo, the agency that dominates talent management and production in Japan. skyrockit is headquartered in San Francisco, CA. Add skyrockit to your next launch and defy gravity.

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Michal Habdank-Kolaczkowski

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VSC PR for skyrockit

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