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Site Visits Up, Conversions Up, Revenue Up; Things are Looking Up for Everyday Maternity


Online maternity clothing vendor, Everyday Maternity, is experiencing a boom in both revenue and site conversions, and it’s all down to efficient web development and good SEO (Search Engine Optimisation).

The company, which has been working with Manchester based SEO, Web Development and Web Design firm I-COM, has almost doubled its site visits in the first half of this year, from 7,500 in December ’08, to 14,500 in May ’09, and has seen a marked rise in revenue as a result, from £12K in February to 19K in May, bucking the ‘recession’ trend.

According to Everyday Maternity MD, Amanda Gregson, ‘Everyday Maternity has worked with I-COM over the last few months with great success. We saw results almost immediately as they set about fixing some immediate issues with the website, and as the visitor numbers have continued to grow we have been able to implement additional strategies.’

These strategies have included various SEO initiatives designed to increase public awareness of the Everyday Maternity brand. I-COM SEO consultant, Catherine Mansell, gave a brief run-down of the company’s key techniques, ‘We optimised the keywords, page titles and descriptions across the site to make them more relevant to the company’s products, started to improve the site’s content and distributed an online press release about the company – then we added the I-COM secret ingredient!’

And it certainly seems as if those I-COM SEO strategies work, as Amanda Gregson notes, ‘We shifted our existing print advertising budget to SEO and the increase in sales has been marked, so for us the investment in SEO has been very worthwhile, and critical to the growth of the business. The team are friendly and helpful, and we trust them to provide the best advice. I would not hesitate to recommend them to anyone looking to improve their visibility on the internet.’

A potent reminder then, of the power of good online marketing and a customer-friendly site; even during a recession, businesses can still flourish.

Everyday Maternity ( is an online maternity clothes retailer, which stocks some of the biggest brands in the market, from Valja to Noppies. I-COM ( is a highly respected Web Design, SEO and Web Development firm, based in Manchester, UK.


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