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Accenture to Help City of Amsterdam Become European Union’s First ‘Intelligent’ City


AMSTERDAM, the Netherlands – The City of Amsterdam has selected Accenture (NYSE: ACN) to help implement its ‘Amsterdam Smart City’ program and create the European Union’s first ‘intelligent city.’

The purpose of the Amsterdam Smart City program is to take a comprehensive and coordinated approach to developing and implementing sustainable and economically viable projects that help the city reduce its carbon footprint and meet the European Union’s 2020 emissions and energy reduction targets.

The Amsterdam Smart City will use a smart electric grid, smart meters, smart-building technologies and electric vehicles to reduce energy consumption in housing, commercial properties, public buildings and areas, and transportation. Smart grids are electricity distribution networks that combine traditional and new technology to manage the flow of energy more effectively and efficiently than previously possible. The City of Amsterdam is the first city in the EU to deploy intelligent technology, such as smart grids, in its electricity distribution system.

Accenture will work with the Amsterdam Innovation Motor, a city affiliated agency that establishes public and private-sector cooperation, to develop, implement, manage and assess each of the phases and projects of the Amsterdam Smart City program. Accenture will help deploy a smart grid and will support a range of applications created by the program to reduce carbon emissions. Accenture will also manage the integration of the smart-grid technology and the analysis and use of data.

“Amsterdam Smart City is closely linked to the Amsterdam Climate Program, which states clear climate goals for the City of Amsterdam to reduce carbon emissions and encourage change in the energy consumption of our citizens,” said Joke van Antwerpen, director of the Amsterdam Innovation Motor. “We chose Accenture for its innovative thinking in helping city authorities and utilities come together in responding to climate change challenges, as well as its expertise in smart-grid and smart-metering technologies.”

The first phase of the Amsterdam Smart City’s low-carbon projects, launched on June 3, includes:

* A ship-to-the-grid project, by which commercial vessels and river cruisers will be connected to electric grid when docked;
* The implementation of smart meters and in-home feedback displays to provide home owners with information to help manage their energy consumption;
* A smart building at Accenture’s Amsterdam office at the ITO Tower, where intelligent technology will collect, monitor and analyze the building’s programming and utility data to identify energy consumption efficiencies and lower the building’s carbon footprint;
* A ‘Climate Street’ at Utrechtsestraat, Amsterdam’s popular shopping and restaurant street, will have sustainable waste collection, tram stops, and street and façade lighting. Smart meters and energy usage feedback tools will help municipal authorities and shop and restaurant owners manage energy consumption.

Maikel van Verseveld, Accenture’s European lead for Smart Grids, said, “Because cities are the world’s major source of carbon emissions, they must play a leadership role in energy management and electricity consumption by uniting the private and public sectors. Accenture’s role is to facilitate this integration and to build and manage the intelligent infrastructure that will transform the urban environment.”

The City of Amsterdam is a member of Accenture’s Intelligent City Network. The network brings together city authorities and utilities around the world committed to deploying smart electric grids. Members of the network exchange knowledge and practical experience on the planning, challenges and advantages of smart-grid technology.

About Accenture
Accenture is a global management consulting, technology services and outsourcing company. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. With approximately 180,000 people serving clients in over 120 countries, the company generated net revenues of US$23.39 billion for the fiscal year ended Aug. 31, 2008. Its home page is


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