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Building a One To One Customer Relationship: First Step - The Marketing Database
Building a One To One Customer Relationship: First Step - The Marketing Database
8/20/2015 11:57:31 AM
Creating a personalized one to one relationship with customers can be achieved through the use of data driven insights derived from a marketing database.   “The average company has a great deal of information on their customer, but frequently it is not connected. When marketers have the ability to query all their customer data, the factors that impact consumer buying …
Appeals Court Rules That KBR Can Keep Evidence Of Contract Fraud Secret
8/11/2015 1:04:44 PM
Washington, DC. August 11, 2015. Today, the U.S. Court of Appeals for the District of Columbia Circuit  granted a petition  filed by the defense contractor Kellogg Brown & Root, Inc. (“KBR”) and ordered that internal company documents containing evidence that the company defrauded the U.S. government during the War in Iraq can remain secret. The controversy over the …
Study Finds Texas Voter Photo ID Requirement Discourages Turnout
8/7/2015 10:07:02 AM
This week marks the 50th anniversary of the Voting Rights Act. This week also marks a watershed ruling by a federal appeals court striking down the controversial Texas voter ID law as violating that landmark civil rights act. A new study conducted by the University of Houston Hobby Center for Public Policy and Rice University’s Baker Institute for Public Policy examines the …

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