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Swisscom Mobile Selects Sun Microsystems to Improve Quality of Customer Service for 1,145 Retail Stores


Sun Java Identity Management Suite Helps Streamline Access to Corporate Infrastructure to More Easily and Affordably Roll out New Voice and Data Services to Retail Customers

Barcelona, Spain -- February 13, 2006 -- At the 3GSM World Conference, Sun Microsystems Inc. (Nasdaq: SUNW) today announced that leading Swiss telecommunications carrier Swisscom Mobile has selected Sun Microsystems to help reduce IT complexity and costs by streamlining access for 1,145 retail stores to the company’s customer-oriented applications to better serve customers and help increase revenue.

The Sun Java Identity Management Suite, part of the revolutionary Sun Java Enterprise System of open-source, subscription-based infrastructure software, is helping Swisscom Mobile realize its goal of providing optimal, standardized customer care, maximizing the effectiveness of the existing distribution and retail channels to better engage customers and thus increase revenue from new voice and data services. The Sun Java Identity Management Suite’s comprehensive user authentication and single sign-on capabilities is helping reduce the complexity of Swisscom Mobile’s IT infrastructure to allow the retail stores to almost instantly connect to the company’s Customer Relationship Management (CRM) and Point of Sales (POS) applications.

The easier connectivity allows service provisioning to be carried out directly at the point of sale, benefiting Swisscom Mobile’s retail outlets as well as their customers. Since implementing the Sun Java Identity Management Suite, the retail outlets have decreased the cost of a sale, and reduced the training requirements of shop staff for each new service launch. Customer service levels have also increased and can be easily measured with a satisfaction indicator within the Swisscom Mobile shop. In addition, the Sun Java Identity Management Suite is helping ensure retail outlets will benefit from future improvements as new services and changes in the POS system will be updated and available to the retail outlets in real-time.

“Sun Java Identity Management Suite has added significant value to our retail channel while maintaining our investment in our existing POS systems. And because it is based on an open framework, we know our investment will be protected well into the future,” said Mr. Christian Kattenbusch, project manager, Swisscom Mobile. “Additionally, we are meeting our goals of reducing our recurring operation costs and increasing our ongoing customer service levels.”

Prior to implementing the Sun Java Identity Management Suite, retail outlets required permission from Swisscom Mobile before providing customers access to new services. To remedy this, Swisscom Mobile selected the Sun Java Identity Management Suite for its comprehensive user authentication and single sign-on platform that supported its existing POS systems. The solution also offered a certified, agent-less and well- designed standard adapter for its existing Siebel CRM solution--another critical deciding factor for Swisscom Mobile. Lastly, Swisscom Mobile selected Sun Java Identity Manager because it is built on an open Java 2 Platform Enterprise Edition platform, which offers high performance and scalability as well as long-term investment protection.

“Telecom companies are facing many challenges to stay ahead of the game. Being able to provide the right services to the right customers at the right time, in a cost effective fashion, is one way of doing just that,” said Darrell Jordan-Smith, vice president, Global Telecommunications, Sun Microsystems. “Telecom companies require the ability to empower their channels with the same abilities and access to customer data in a secured, managed fashion--a sweet spot of the functionality of Sun Java Identity Management Suite.”

“The Sun Java Identity Management Suite has been carefully designed to give companies such as Swisscom Mobile a competitive edge in the marketplace,” said Sara Gates, vice president, Identity Management, Sun Microsystems. “We have created a virtually seamless, yet highly secure, experience that can easily and affordably scale to meet Swisscom Mobile’s growing needs. That allows Swisscom Mobile to focus its energy on what matters most--delivering consistently superior service to its customers.”

About the Sun Java System Identity Management Suite

The Sun Java System Identity Management Suite allows secure control over access and use of information systems, and provides key components, such as user provisioning/deprovisioning, access management, password management, account management, directory management, and robust auditing and reporting. The Sun Java System Identity Management Suite currently includes Sun Java System Identity Manager, Sun Java System Access Manager, Sun Java System Directory Server Enterprise Edition, and Sun Java System Identity Auditor, a comprehensive identity audit solution for improving audit and compliance performance.

The Sun Java System Identity Management Suite is part of the broader Sun Java Enterprise System, an open, standards-based software system that delivers a core set of industry-leading shared enterprise network services as a single, integrated entity on a predictable release cycle. It serves as the strategic underpinning of Sun’s software strategy, and runs as part of the Solaris Enterprise System, the only comprehensive and open infrastructure software platform available today, and other leading software platforms both as a single, fully integrated, end-to-end infrastructure software solution and as six individual solution suites -- including Sun Java System Identity Management -- that target companies’ most critical business needs. For more information on the Java Enterprise System please visit:

About Swisscom Mobile

With a market share of approximately 65 percent, Swisscom Mobile is the market leader in the Swiss mobile communications sector. In Fiscal Year 2004, Swisscom Mobile generated a net revenue of CHF 4.4 billion and has a subscriber base of more than 4.3 million. Swisscom Mobile is a public limited company with shareholders Swisscom Ltd holding a 75 percent equity stake and the Vodafone Group Plc holding the remaining 25 percent. The company operates several state-of-the-art wireless networks: a nationwide GSM network (900/1800 MHz) which is enhanced with EDGE since Spring 2005, a UMTS network already covering approximately 90 percent of the populated area of Switzerland and WLAN-Internet access at more than 1,000 hotspots. This unique technology mix is the basis for a comprehensive mobile broadband network enabling high-quality mobile communication services. Swisscom Mobile launched UMTS-based services in November 2004, including live TV and video telephony. Its Mobile Unlimited PC card also offers an automatic, seamless and fast way to make mobile connections to the Internet. Swisscom Mobile’s services are not only available anywhere in Switzerland but also throughout the world via over 400 roaming partner networks.

About Sun Microsystems, Inc.

A singular vision -- “The Network Is The Computer” -- guides Sun in the development of technologies that power the world’s most important markets. Sun’s philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at

Sun, Sun Microsystems, the Sun logo, Sun Fire, Solaris and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. in the United States and other countries.


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