Liz Claiborne, Lucky Brand Jeans Select Coremetrics to Optimize Online Marketing
Coremetrics to Help Redesign Customer Experience for Fashionistas
SAN MATEO, Calif.– Coremetrics, the leading provider of online marketing and business optimization solutions, today announced Liz Claiborne Inc. (NYSE: LIZ) and its Lucky Brand subsidiary are using Coremetrics Analytics™ to deliver a new level of personalization and exceptional customer service online. Liz Claiborne and Lucky Brand will also use Coremetrics Intelligent Offer™ to automate cross sell and up sell efforts on their web sites, and the Coremetrics LIVEmail™ email marketing solution for email campaigns. This combination of Coremetrics solutions will allow Liz Claiborne at the enterprise level to gain a deeper understanding of what customers are looking for when they come to any of the company’s sites, using detailed data about customer behavior to build powerful, highly relevant marketing programs.
“Truly understanding what motivates our customers, what they expect every time they interact with us, and how they relate to our brands—whether they shop at lizclaiborne.com or at luckybrand.com—has never been more important than in today’s hyper-competitive economy,” said James Mount, Web Analytics Manager, Liz Claiborne Inc. “We wanted an analytics vendor who understood that our business requires actionable data—hard numbers about customer behavior that we can then leverage to identify or anticipate market trends. Coremetrics Analytics will position us to take our online business to the next level.”
Liz Claiborne’s selection of Intelligent Offer and its decision to implement the solution both on its Liz Claiborne New York web site and on the Lucky Brand site reflects the company’s strategic decision to improve the customer’s experience through highly relevant, targeted product recommendations. The adoption of automated product recommendations is an extension of the company’s long-held philosophy of selling ensemble-driven sportswear as opposed to separates.
Further, the company plans to use LIVEmail at the enterprise level to leverage targeted email re-engagement as a means of driving new revenue streams. LIVEmail is a closed-loop email marketing system that seamlessly links online profiles of customer activity with an email vendor, giving companies the direct marketing tools necessary to engage with customers and align products and services with their on-site behaviors.
“Liz Claiborne is treating its online sites as though they were their largest, highest visibility stores. They’re making strategic investments in aligning online operations with broader business goals and evaluating their success based on analytics data,” said John Squire, chief strategy officer, Coremetrics. “Most importantly, they’re investing in their customers and Coremetrics will give Liz Claiborne and Lucky Brand the comprehensive data and metrics to make these customer-focused programs successful.”
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