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TNT Nets Best NBA Playoff First Round Ever in 25-Year History


TNTís coverage of the 2009 NBA Playoffs is off to a strong start, netting the best first round ratings in cable television history. Compared to last yearís record breaking first round coverage, the network earned an 11% increase in households (2,597,000 vs. 2,339,000) and 14% increase in total viewers (3,379,000 vs. 2,956,000). Overall, TNT delivered a 2.3 US rating for 24 games, up 10% over last year (22 games). In addition, TNTís coverage of the Game #7 showdown between the Chicago Bulls and Boston Celtics on Saturday, May 2 was the most watched Round One game in cable television history in households (5,017,000) and total viewers (6,987,000), supplanting the networkís previous record for Game #6 of the series. TNT earned a 4.4 US HH rating for the game in which the Boston Celtics defeated the Chicago Bulls 109-99 to advance to the Conference Semi-Finals against the Orlando Magic.

Additional highlights of TNTís Round One NBA Playoffs coverage include:

ē Through Saturday, May 2, Game #7 of the Chicago Bulls @ Boston Celtics was the most watched Round One game on broadcast or cable since the 2004 L.A. Lakers @ Houston Rockets Game #4 on ABC.
ē Game #7 of the Chicago Bulls @ Boston Celtics was the #1 cable program to date in 2009 for adults 25-54 and men 25-54.

TNT continues its Round Two coverage of the NBA Playoffs with an exclusive doubleheader tonight, May 5 at 8 p.m. ET with Game #1 of the Atlanta Hawks @ Cleveland Cavaliers followed by Game #2 of the Dallas Mavericks @ Denver Nuggets. Tomorrow, May 6, the network will air exclusive coverage beginning at 8 p.m. ET with Game #2 of the Orlando Magic @ Boston Celtics followed by Game #2 of the Houston Rockets @ L.A. Lakers.

TNT, which will air í40 Games in 40 Nights,í is the excusive home of the 2009 Eastern Conference Finals.

Turner Sports, a division of Turner Broadcasting, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS and TNT, Turner Sportsí line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, professional golf, and Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV,, NBA League Pass, and


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