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Teradata Accelerate for Gaming Brings Rapid Return on Investment


Bundled hardware, software and services for easy “one stop data warehousing”

MIAMISBURG, Ohio - Teradata Corporation (NYSE: TDC), the world’s largest company solely focused on data warehousing and enterprise analytics, today introduced Teradata Accelerate for Gaming, a bundled package that includes Teradata’s Purpose-Built Platform Family, Teradata Database software, application software and services that enable companies to rapidly deploy and quickly realize business value from their data warehouse investment.

Teradata Accelerate for Gaming includes a management dashboard and business intelligence reports and is deployed using Teradata consulting and implementation services. Teradata Accelerate for Gaming is designed to run on the Teradata Purpose-Built Platform Family and the Teradata Database – the market-leading database with built-in functionality to provide for easy setup and management. The Teradata Accelerate for Gaming solution can be set up in a production environment in 90 to 120 days.

“Teradata’s ’one-stop data warehousing’ packages help customers jump-start their data warehouse, quickly realize business value, and protect the investment by providing a foundation that can be extended as the customers’ needs evolve,” said Dave Porter, director of hospitality and gaming, Teradata Corporation.

Teradata Accelerate for Gaming includes analysis and integrated reporting in the areas of marketing campaign performance, loyalty program trending, VIP hosted player monitoring, slot flash reporting, table games performance and casino hotel yield. An overall gaming dashboard provides a quick pulse on the status of the operation and allows drilldown to each type of analysis in order to make the key operational and marketing decisions to improve the business.

The following components are bundled as part of Teradata Accelerate packages:

* Teradata Database – the market-leading data warehousing database with built-in functionality to provide for easy setup and manageability along with Teradata tools and utilities to make it easy to rapidly load and query data
* One member of the Teradata Purpose-Built Platform Family – Teradata Active Enterprise Data Warehouse platform, Teradata Data Warehouse Appliance, or Teradata Data Mart Appliance
* A collection of gaming reports and management dashboards pre-built on MicroStrategy
* Teradata Professional Services – consulting and support services to quickly get up and running
* Teradata training - supports users as they learn to get the most value out of their data warehouse investment

Using the MicroStrategy business intelligence software, gaming companies can gain critical decision support, monitor performance, and improve operations management.

“With the large volumes of data that gaming organizations collect, there is an increased urgency for business intelligence to span all operations, across departments and properties,” said Sanju Bansal, chief operating officer of MicroStrategy (Nasdaq: MSTR). “Companies with a rigorous approach to customer relationship management appreciate the valuable insights into customer purchasing behavior and marketing opportunities they can glean from MicroStrategy’s user-friendly reports and dashboards.”

In addition to the Accelerate for Gaming package, Teradata has Accelerate packages available for rapidly building entry level data warehouses, for marketing and finance functions, as well as for various industry solutions. Teradata Accelerate for Marketing is a solution that compliments Accelerate for Gaming, as it leverages the detailed customer information from all aspects of a gaming operation to provide differentiated analytics for customer segmentation and campaign management. Teradata Accelerate for Marketing includes everything a marketing department needs for complex multi-channel customer relationship management, including marketing software optimized and integrated with the high-performance analytical Teradata Database. Visit for more information.

“As the new independent Teradata, we’re breaking the negative perception that Teradata is expensive and only for large companies with complex data warehouse environments,” said Randy Lea, Teradata vice president, products and services marketing. “Our Accelerate packages are a complete data warehouse solution from a single vendor with a defined scope of work (SOW) that delivers business value in 60-120 days depending on the offering. With our Teradata Data Mart Appliance starting at $56K/TB, our Teradata Platform Family offers an Appliance platform that is the best performing and most affordable on the market.”

About Teradata
Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence through data warehousing, data warehouse appliances, consulting services and enterprise analytics. Teradata is in more than 60 countries and on the web at

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.


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