Pepperidge Farm to Tempt Consumers with Limited-Time Tim Tam Cookie Charity Auction

Winning Bidder of eBay Giving Works Charity Auction Benefitting Feeding America to Receive a Case of Tim Tam Cookies Autographed by Hugh Jackman

Norwalk, C.T.- This past fall, Pepperidge Farm introduced American consumers to the Tim Tam™ cookie, an iconic and delectable Australian ’biscuit’ made by bakers at Arnott’s, a sister company. Made available exclusively at Target stores beginning in November 2008, Tim Tam cookies quickly flew off shelves nationwide, as consumers clamored to stock up before the limited release ended in March 2009.

Sadly, that time has come. The limited run of Pepperidge Farm® Tim Tam cookies has come to an end. However…
There is one more case with 24 packages of Chocolate Crème Pepperidge Farm Tim Tam cookies in the United States to be had! And it’s a special case, indeed! Hugh Jackman, native Aussie, actor and one of Tim Tam cookies’ biggest fans, has autographed this last case.

Beginning May 4, Pepperidge Farm is putting this Hugh Jackman autographed case with 24 packages of Chocolate Crème Tim Tam cookies up for charity auction through the eBay Giving Works program to benefit Feeding America, the nation’s leading domestic hunger-relief charity. The bidding is open through May 13, 2009 at www.ebay.com/timtam.

“We are thrilled that Pepperidge Farm has made Feeding America the recipient of proceeds from this auction,” said Vicki Escarra, president and CEO of Feeding America. “Pepperidge Farm has been a good friend of Feeding America over the years and we are extremely grateful for their support, especially now, when food banks across America are experiencing such a tremendous surge in demand.”

It’s clear why Americans have Tim Tam fever: Australians consume over 400 million Tim Tam biscuits each year - that’s 35 million packs! Additionally, a joint poll conducted in 2008 by UK newspaper “The Times” and Australia’s www.news.com.au, ranked Tim Tam cookies as one of the best inventions since sliced bread, coming in at number four behind stiff competition: The World Wide Web, penicillin and the TV remote!

eBay Giving Works was founded in 2005 to help buyers and sellers support their favorite causes easily and conveniently on eBay. Sellers can donate part, or all, of a sale to a participating nonprofit of their choice - and buyers can easily find opportunities to support the nonprofits they love while shopping for great deals on eBay.