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How To Make A Mint Advertising on Sirius XM


The Oregon Mint Snuff Company has enjoyed solid earnings and distribution growth since it went national with its non-tobacco chew in 1988.

Deciding to “kick sales up a notch,” company owner and founder Bill Geiger chose Sirius XM to target a new group of consumers.

“Sirius listeners tend to choose one channel and stay with it,” Geiger says. “They’re not flippers, probably because most Sirius channels have limited or no commercials.”

“For every dollar that we’ve spent on Sirius XM advertising,” Geiger adds, “we’ve gained $5 in gross sales. Since each channel has a distinctive audience, Sirius XM has allowed us to better target our audience.”

Geiger has this advice for businesses that are finding it harder to get bank financing: “With bank lending so restricted today, the best bet for a small business is to grow your revenues so you don’t need to borrow funds. Cut expenses and buy advertising that offers a good return on investment. In other words, advertise your way to profitability.”

Geiger invented Mint Snuff non-tobacco chew in 1984, to help him quit chewing tobacco; his successful business grew out of that simple idea.


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