Good Publicity vs. Bad Publicity - Jon Stewart vs. Jim Cramer
How many times have you heard people say: ’There’s no such thing
as bad publicity’?
“Ask Bernie Madoff about that. Or O.J. Simpson. Or Jim Cramer. How do you think they feel about their bad publicity?” These comments come from publicity expert Paul Hartunian of http://www.PaulsPublicityBlog.com
Bad publicity is bad...period. It’s nothing you want.
But odds are you may come across some bad publicity somewhere in your life, especially if you own a business.
So how do you handle it?
Let’s take a look at the latest victim of bad publicity - Jim Cramer.
You’re probably familiar with the brawl Jim Cramer and Jon Stewart got into on the Daily Show over Cramer’s recommendations of Bear Stearns. Cramer could have turned that situation around so easily and in the process looked like a saint.
Instead he did what 99.9% of people do in his situation. He’d didn’t fess up and tell the truth.
Even in the face of Stewart showing clip after clip on the Daily Show of Cramer blatantly recommending Bear Stearns and voicing his undying support, Cramer tried to defend the indefensible.
“If you know Cramer and he needs good PR advice, have him call me or visit my website at http://www.PaulsPublicityBlog.com”, offers Hartunian.
Now picture this - Jon Stewart calls Cramer out on Bear Stearns. Cramer calls Stewart and asks to be on the Daily Show to give his side. Stewart would have jumped at the opportunity.
Then, the night of Stewart’s show Cramer starts out by saying:’What was I thinking about, recommending Bear Stearns over and over for weeks? That had to be the worst call I ever made. Now, Jon, if you’d permit me, I’d like to point out where I, and so many other finacial advisors, went wrong so that your viewers don’t go through this again. Then, to balance things out, I’d like to go over some of my big successes and show people how to do the same thing.’
How do you think Cramer would have looked then?
The lesson here - gather as much positive publicity as you can now, before anything negative happens. Then, when the inevitable happens and some bad publicity comes your way and you know you’re responsible for whatever you’re being blamed for, come clean. Yes you might be embarrassed for a while. If you screwed up you probably deserve it.
If you have some legal liability, obviously you should get appropriate legal advice. But if it was a simple screw up, admit it. You’ll look a whole lot better.
Learn how to get good publicity and avoid bad publicity for any business,service, cause or issue at http://www.PaulsPublicityBlog.com
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