Combined Technologies Group Creates New Sales Channel; Taking Products to Market Through New Car Dealers Eliminates Need for Retail Shelf Space
DETROIT, MI -- Jan. 5, 2005 -- Gaining a prime spot on the shelves of Wal-Mart, Best Buy, Target and other retailers is typically a dream of most new business enterprises selling consumer goods. Not so for Combined Technologies Group, a developer of mobile computing and entertainment products, marketed under the NordiCon label.
“We made a strategic decision to go to consumers through new car dealers,” said the company’s CEO Vincent Caminiti. “We recognized that car dealers were clamoring for products like ours that can be rolled upfront into the financing package.”
Up until now, dealers have increased their profits by selling car buyers “soft” options including warranties and insurance programs that can be bundled into the vehicle financing. Some of these programs have recently come under intense media scrutiny. For these reasons, along with an extremely competitive marketplace, the opportunity to offer tangible consumer products is very inviting.
The NordiCon Portable DVD and GPS navigation systems are sold only through new car dealers, according to Peder Blohm, chief marketing and operations officer of Combined Technologies Group. “Within just four months of the launch of these products, we already have more than 100 new car dealers signed up nationwide. We’ve created an outstanding new profit center for dealers while giving consumers more value at less than half the cost of factory-installed systems,” said Blohm.
Both the DVD and GPS systems are easily installed and can be just as easily moved to another family car or rental. “Flexibility is the key. Dealers don’t have to inventory a vehicle with an expensive, factory-installed option that may or may not sell, and consumers can keep the systems when they trade in their vehicles,” added Blohm.
Another advantage for Combined Technologies Group is the unique mounting solutions it offers car dealers for any line of new or used vehicles. No holes are drilled, and there is no damage to the vehicle’s interior.
With more than 23,000 new car dealers throughout North America and more than 17 million vehicles sold in the U.S. each year, Combined Technologies Group isn’t fighting for shelf space.
Caminiti said, “Our goal is to continue to offer a steady stream of high quality products within this sales channel. Couple this with outstanding service and support, and you’ve got a winner!”
About Combined Technologies Group
Combined Technologies Group, LLC is a developer of flexible GPS navigation and entertainment systems sold primarily through the new car dealer market in North America. The company also develops environmental management systems for automotive manufacturers and related industries to improve regulatory and management controls and to decrease business risk. Combined Technologies Group is also known for the design and development of Windows Mobile(TM) and Tablet PC applications. For more information, visit www.combinedtechnologiesgroup.com.
- Contact Information
- Margaret Blohm
- Margaux & Associates, LLC
- Contact via E-mail
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