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Dow Receives Best New Technology Award for SatinFX Delivery System at PCHi


Innovative New Technology Enhances Performance of Skin Care Products

Midland, MI - The Dow Chemical Company announced today that it received the inaugural Best New Technology Award from PCHi (Personal Care and Homecare Ingredients), for its introduction of the SatinFX™ Delivery System. The award was presented as part of the New Technology Feature Area at PCHi, a leading trade event for the personal care and household markets, which took place February 24-26, 2009 in Guangzhou, China.

Launched in April 2008, the SatinFX™ Delivery System is an example of Dow’s strategy to bring new technologies to the personal care industry in support of market needs meant to fulfill the increasingly sophisticated demands of the consumer. The system helps to address formulators’ needs to improve the stability and delivery of active ingredients, in response to consumer demand for more effective, multifunctional skin care products. In addition to enhanced stability, the SatinFX™ Delivery System also enables the encapsulation of “incompatible” ingredients to provide multiple performance benefits. For example, it can be used to encapsulate dihydroxyacetone (DHA) and amino acids to create sunless tanning products that also provide anti-aging benefits.

“It is an honor to be recognized by such a well-regarded organization as PCHi for our introduction of the SatinFX™ Delivery System,” said Clara Goh, personal care marketing manager for Dow in Asia Pacific. “This novel, versatile new technology has already shown several benefits for skin care applications, and we look forward to exploring new opportunities with our customers to help deliver functional and sensory benefits to meet consumers’ increasingly sophisticated preferences and needs.”

About Dow in Personal Care

Dow is a global manufacturer and marketer of performance ingredients for use in personal care product applications. These ingredients are primarily emollients, moisturizers, deposition aids, conditioners, and thickeners and find the majority of their uses in consumer skin care, sun care and hair care products. Dow is dedicated to providing solutions based on sustainable chemistry, and is able to leverage the technologies and capabilities of the Company to the personal care industry.

About Dow

With annual sales of $58 billion and 46,000 employees worldwide, Dow is a diversified chemical company that combines the power of science and technology with the “Human Element” to constantly improve what is essential to human progress. The Company delivers a broad range of products and services to customers in around 160 countries, connecting chemistry and innovation with the principles of sustainability to help provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.


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